As we reported last week, Old Spice is replacing Isaiah Mustafa with Italian model Fabio in their Old Spice Guy viral ads. According to our poll, a wh...
What makes this [Old Spice] campaign particularly impressive is its level of interaction with customers. Soliciting comments through Twitter, Facebo...
The Web's emergence is forcing ad executives to succumb to marketers' demands that agencies reinvent how ads are created, and forgo their TV-centric a...