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Viral Campaigns

Kony 2012: Anatomy of a Social Media Sensation

Patricia Vanderbilt | Posted 05.14.2012 | College
Patricia Vanderbilt

Watching Kony 2012, I feel manipulated. I don't want to be coddled like a toddler or seduced by filmmaking strategies that appeal to my age demographic. I want to be challenged to understand the world differently.

The Social Currency Mint

Naomi Troni | Posted 10.04.2011 | Business
Naomi Troni

Viral marketing will send consumers to a brand's website for a first visit, but what will motivate them to come back? These four important elements.