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Viral Marketing

A Kiss for the Hopelessly Jaded

Mark Morford | Posted 03.25.2014 | Media
Mark Morford

Do not misunderstand. Some (most?) pop culture chyme comes predisposed to caricature, and frequently deserves parody (Hi, Kanye West). But in the case of a humble and heartfelt, low-budget moment, parody can also be the sincerest form of casual cruelty.

WATCH: Ad On Subway Platform Comes Alive When Trains Pass

Posted 02.28.2014 | Media

Here's an ad that just might blow you a way. This video display on a Swedish subway platform reacts to trains -- and when they pass, the model's h...

Marketing Departments Frantically Seeking the Next Jean-Claude Van Damme

Jonathan Long | Posted 02.19.2014 | Business
Jonathan Long

Well done Volvo. You created an overnight buzz and got every media outlet to talk about your company. Isn't that what marketing is all about? They nailed it.

Would You Share This? Creating Successful Viral Images in Politics

Kelsey Harris | Posted 11.30.2013 | Politics
Kelsey Harris

How do you take complex policies and frame them in a visually compelling way? How do you make images that every American not only understands, but wants to share?

Your Ideas Have To Be Bulletproof!

Posted 09.30.2013 | Comedy

Every company wants to have an ad that goes viral, but few produce anything that really deserves it. A notable exception of late is UK mobile company ...

Connecting the Dots: Startups, Viral Marketing, and Early Stage Success

Jay Singh | Posted 11.26.2013 | Impact
Jay Singh

Building a brand that people love starts with a big vision, taking daily steps toward the vision, and paying attention to the product and marketing message.

Just in Case You Missed It: The Media Revolution of 1999

Kevin McDonough | Posted 07.03.2013 | Entertainment
Kevin McDonough

1999 saw the debut of two of the greatest shows ever made, as well as the seeds of the medium's embrace of cheaply made mediocrity. It marked the beginning of whole new expectations of where television could ascend -- or descend.

Viral's Secret Formula, Part 2

Jonah Berger | Posted 06.17.2013 | Media
Jonah Berger

Generating word of mouth or getting something to go viral sometimes seems like magic. Like catching lightning in a bottle. But it's not. By understanding the science behind social influence you can make your own products and ideas contagious.

Viral's Secret Formula

Jonah Berger | Posted 06.10.2013 | Media
Jonah Berger

Want to know why things go viral? Why some products get more word of mouth? Let me tell you a secret. It's not luck.

What They Saw Terrified Them

Posted 03.05.2013 | Comedy

What would you do if you stumbled onto a murder? That's the question posed by a new viral marketing promo for the film "Dead Man Down", which purports...

The Future of Social Marketing Is the Messenger, Not the Medium

Francisco Diaz-Mitoma | Posted 02.03.2013 | Business
Francisco Diaz-Mitoma

It is no longer enough just to look at the absolute number of fans a brand has on Facebook. Anyone can purchase Facebook fans -- what matters is the amount of engagement around the brand.

Hurricane Sandy and the Volunteer Impulse

Vivien Hoexter | Posted 01.08.2013 | Impact
Vivien Hoexter

Of course, I was giving money. We were all giving money. But the impulse to help, to get our hands dirty -- to somehow ease the suffering with our own labor -- is strong.

McDonald's Endangered Kids' Privacy?

The Huffington Post | Ron Dicker | Posted 10.23.2012 | Parents

Months after McDonald's was accused of violating child online privacy laws in a complaint filed with the Federal Trade Commission, the fast food giant...

Truth in Advertising... It Works!

Herman Chan | Posted 09.30.2012 | Business
Herman Chan

Elle Zober stuck a sign in the ground that said: "Husband left us for a 22-year-old... House For Sale by scorned, slightly bitter, newly single owner." It went viral! Marketers pay an arm and a leg for that kind of publicity. Yet why can't they get the traction Elle did?

A Startup Called 'ViralGains' Pushes for Online Video Advertising With Branded Viral Videos

Greg Voakes | Posted 08.19.2012 | Small Business
Greg Voakes

Boston-based startup ViralGains wants to provide solutions for brands and advertising agencies spread their video content online. The company is focused on their business to business initiative of distribution, seeding, and marketing viral videos for brands.

Five Ingredients to Make a Commercial Viral

Chloe Spencer | Posted 08.12.2012 | Business
Chloe Spencer

Commercials are excellent means of advertising. But they only reach audiences watching TV at that one moment that they are playing. Unless, they were good enough to go viral. So what makes a commercial good enough to be shared online and spread like wildfire?

What Are Your Organization's Tweetable Moments?

David Nour | Posted 07.08.2012 | Business
David Nour

"Today, I had an amazing experience at...." Discovering a tweet like the above referencing a review about you, your organization, or your brand is certainly better than: "I'll never visit / do business with / interact with / buy from...."

Building Brands in the Digital Age

Dean Donaldson | Posted 06.02.2012 | Media
Dean Donaldson

If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.

Angry Birds Creator Peter Vesterbacka: "Games Are Good for Your Brain'

Elisabeth Braw | Posted 05.28.2012 | Business
Elisabeth Braw

Angry Birds has transfixed the world with its angry -- but cute -- birds launching pigs. Its new game is based in space. But Angry Birds' creative director aims even higher: he wants to get the whole world exercising, with Angry Birds of course.

WATCH: Flying 'People' Over NYC Actually A (Clever) Publicity Stunt

Posted 01.30.2012 | New York

You're not crazy if you think you saw some people flying over the Manhattan skyline over the past couple weeks. 20th Century Fox hired ad firm Thinkmo...

11 Pop Culture Blogs Who Could Hire Journalists

The Huffington Post | Ross Luippold | Posted 12.12.2011 | Comedy

The announcement that BuzzFeed hired POLITICO journalist Ben Smith in the new position of editor-in-chief shocked many in the media world. After all, ...

WATCH: Snooki Perfume?

Posted 01.08.2012 | Comedy

While "Jersey Shore" star Snooki's perfume line may be all too real, that doesn't mean her advertising campaign has to be. It seems the pint-sized...

How Viral Works: Tracing the Take-off of Erato's "Call Your Girlfriend"

Spencer Critchley | Posted 12.31.2011 | Media
Spencer Critchley

The very simplicity of this recipe shows why viral success always looks so easy, but remains so rare. In a world of oceans of content, "great," "different" and "authentic" become more and more precious.

Facebook Partners With Hulu, Spotify

AP | By RYAN NAKASHIMA | Posted 11.23.2011 | Technology

LOS ANGELES -- Music and media companies are pinning fresh hopes for reviving their businesses on a small ribbon that Facebook has begun putting on us...

Living Bacteria Billboard Promotes Film

The Huffington Post | Laura Hibbard | Posted 11.09.2011 | Entertainment

If you've got a weak stomach, you might want to skip this video. Maybe the movie too, since it's reportedly just a tad bit too real. As a cleve...