"Today, I had an amazing experience at...." Discovering a tweet like the above referencing a review about you, your organization, or your brand is certainly better than: "I'll never visit / do business with / interact with / buy from...."
Dean Donaldson | Posted 04.02.2012
If advertisers want something solid, something that is going to last, whether personal or brand, they still need to invest in relationships with consumers. It still takes time... they need to learn to build brand moments online to create lasting customer relationships.
Elisabeth Braw | Posted 05.28.2012
Angry Birds has transfixed the world with its angry -- but cute -- birds launching pigs. Its new game is based in space. But Angry Birds' creative director aims even higher: he wants to get the whole world exercising, with Angry Birds of course.
Posted 01.30.2012
You're not crazy if you think you saw some people flying over the Manhattan skyline over the past couple weeks. 20th Century Fox hired ad firm Thinkmo...
The Huffington Post | Ross Luippold | Posted 12.12.2011
The announcement that BuzzFeed hired POLITICO journalist Ben Smith in the new position of editor-in-chief shocked many in the media world. After all, ...
Posted 01.08.2012
While "Jersey Shore" star Snooki's perfume line may be all too real, that doesn't mean her advertising campaign has to be. It seems the pint-sized...
Spencer Critchley | Posted 12.31.2011
The very simplicity of this recipe shows why viral success always looks so easy, but remains so rare. In a world of oceans of content, "great," "different" and "authentic" become more and more precious.
AP | By RYAN NAKASHIMA | Posted 11.23.2011
LOS ANGELES -- Music and media companies are pinning fresh hopes for reviving their businesses on a small ribbon that Facebook has begun putting on us...
The Huffington Post | Laura Hibbard | Posted 11.09.2011
If you've got a weak stomach, you might want to skip this video. Maybe the movie too, since it's reportedly just a tad bit too real. As a cleve...
Posted 10.15.2011
How many beer-advertising billboards do you pass in a typical week? Probably a lot -- whether you walk around city streets or drive along highways, th...
Naomi Troni | Posted 10.04.2011
Viral marketing will send consumers to a brand's website for a first visit, but what will motivate them to come back? These four important elements.
Posted 09.26.2011
You know that aunt of yours that always has something painted on her nails that shouldn't be there, like a kitten flying a jet plane or Van Gogh's "St...
Posted 09.24.2011
Well, it's official. The duel is on. It seems Isaiah Mustafa found some time after solving the NFL lockout debacle to release a video officially a...
Posted 08.27.2011
2011 has been the year of Bossypants and "Bridesmaids," which means a lot of people have lady stuff on the brain. How do we get women to spend money? ...
The Huffington Post | Harry Bradford | Posted 08.22.2011
An Australian bank's fees are so low that competitors have duct-taped some of its employees to lamps hovering yards above ground. Or so those respo...
The Huffington Post/AOL Small Business | Lauren Drell | Posted 08.09.2011
Piano-playing cats, finger-biting babies, the Star Wars kid -- we've all seen these viral videos on YouTube, laughed and then shared with everyone we ...
The Huffington Post | Carol Hartsell | Posted 05.25.2011
Remember when you could enjoy the simple pleasure of lying and getting away with it? When was the last time you got out of going to a birthday party ...
James M. Lynch | Posted 05.25.2011
As a business coach I talk to a broad spectrum of potential clients.
Paula Goldman | Posted 05.25.2011
If you're going to promote condoms to stop HIV transmission, how would you actually market and brand them?
Paula Goldman | Posted 05.25.2011
Is there some mystery involved in using social media to make messages spread contagiously? Yes. But it's not as mystical as the gurus would have us believe.
Mark Coker | Posted 05.25.2011
Whether you're a self-published indie author or a large traditional publisher, the opportunity to reach readers with books has never been greater.
HuffingtonPost.com | Rod Kurtz | Posted 01.26.2012
Executive Editor Rod Kurtz reveals how to get your marketing message out and where to find a mentor. Plus, a surprise visitor stops by the set....
HuffingtonPost.com | Rod Kurtz | Posted 01.26.2012
Executive Editor Rod Kurtz helps a young entrepreneur take down the cupcake cartel. Plus, advice on customer testimonials....
April Rudin | Posted 05.25.2011
Word of mouth marketing is a medium which allows for powerful yet affordable messages to be spread through the consumer world.
Chris Brassington | Posted 05.25.2011
"Latinos love their cell phones. The passionate nature of the culture fits perfectly with our first-rate sports programming and their desire to stay connected."
David Nour | Posted 05.08.2012