What I've learned in making the transition from B2B CEO to B2C CEO is that, despite how different the two worlds may seem, surprisingly, the same principles of good product and business strategy apply.
Earlier this week, international sensation Psy debuted his latest release, "Hangover," featuring rapper Snoop Dogg (er... Lion) on his oft-visited YouTube channel. Responses to the video have been mixed.
Whether the medium is Twitter or traditional press releases, community engagement should always be a bottom-up phenomenon. A hashtag will never repair the image citizens have of a police department, only actions on the ground will.