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Virality

'Alex from Target': Can I Do This With My Brand?

Markus Giesler | Posted 11.04.2014 | Business
Markus Giesler

The success or failure of an innovation lies therefore no longer in Alex from Target, his cuteness, or the humor that is portrayed in the photo, but rather in the hands of multiple actors who may deal with Alex very differently. Some people will adore him. Others will caricature him.

Time for Progressives to Get Serious About Social

Jim Pugh | Posted 10.06.2013 | Politics
Jim Pugh

Conservatives, rarely lacking significant resources, can afford to drop big money on paid advertising to get their message in front of millions of people. Progressives will need to get the most out of social if they want to compete.

Curing Content: The Value Problem, or How We Did Our Best with Dead Space

Andrew N. Green | Posted 05.25.2011 | Entertainment
Andrew N. Green

After many painful attempts at capitalizing on the phenomenon of "viral content," people began to realize that you couldn't throw an intern in front of a webcam and expect gold in return.