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Vivaki

Our kids Will Laugh When We Tell Them We had to Watch Ads

Marco Bertozzi | Posted 03.25.2013 | Media
Read More: Audience on Demand, Video, Vivaki, Advertising, Skippable Ads, Ad Avoidance, Media, Google, Pvrs, Media News
Marco Bertozzi

The beginning of the end of being forced to sit through ads is underway. Skipping ads you don't want to watch is like water pouring through a leaking dam. No matter how you try to plug the leak, forced ad viewing will be a thing of the past. And yes, it's coming to TV.

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CES My Overview: Content and Technology at Odds When it Comes to Mobility

Marco Bertozzi | Posted 03.20.2013 | Technology
Read More: Connectivity, Dish, Content, Ces, Intel, Samsung, Vivaki, Tablet, Ces 2013, Windows8, Technology News
Marco Bertozzi

Yes there were bigger TV's, thinner TV's, TV's with the most incredible picture quality, more tablets, more phones, more games and even fridges that talk to you. Loads of great stuff. But not loads of surprises.

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Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 01.10.2012 | Technology
Read More: Addressable TV, Beet.TV, Tracey Scheppach, Vivaki, Monaco Media Forum, Starcom, Video, Technology News
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&nbs...

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VivaKi Launches Innovative Video Ad Platform in China With Top Sites Onboard

Andy Plesser | Posted 05.25.2011 | Technology
Read More: Google, Msnbc, Vivaki, Microsoft, Beet.TV, Publicis, Hulu, CBS Interactive, China, Yahoo, Advertising, Spain, Paris, Technology News
Andy Plesser

VivaKi, the umbrella for the digital agencies of the Publicis Groupe, has been rapidly expanding the implementation of its online video advertising platform globally.

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Video: Paris Dispatch: VivaKi Launches Global Initiative for Branded Content

Andy Plesser | Posted 05.25.2011 | Media
Read More: Publicis, Beet.TV, Vivaki, Paris, Media News
Andy Plesser

PARIS -- VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. Th...

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All Together Now

Rosemarie Ryan | Posted 05.25.2011 | Media
Read More: Larry Light, Rishad Tobaccowala, Marketing Renaissance, Nick Brien, Marketing, 4A Leadership Conference, McCann Erickson, Vivaki, Media News
Rosemarie Ryan

Marketers who take the time to understand what the consumer wants and how they can involve them and get them to participate in a creative, authentic way, will succeed.

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