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(VIDEO) Publicis and Adobe in Pact for "One-to-One" Marketing Initiative

Andy Plesser | Posted 09.10.2014 | Business
Andy Plesser

COLOGNE, Germany - Publicis, the giant advertising holding company, announced today a strategic partnership with Adobe for a marketing platform soluti...

(VIDEO) VivaKi's Hopwood on Programmatic Advertising: "We are on a Tidal Wave of Innovation"

Andy Plesser | Posted 09.05.2014 | Media
Andy Plesser

LONDON -  From the emergence of programmatic television selling from  the likes of Sky in the U.K. to innovative ad-synch technologies, to the rapid...

(VIDEO) Ad Buyers Don't Have To Abandon Open Exchanges: VivaKi's Bertozzi

Andy Plesser | Posted 10.25.2014 | Business
Andy Plesser

WPP ad group GroupM made waves earlier this year when it announced it would no longer buy online ads from open exchange marketplaces, as first reporte...

(VIDEO) VivaKi's Bertozzi Aims For Consistency Amid Ad Tech 'Swirl'

Andy Plesser | Posted 10.15.2014 | Technology
Andy Plesser

The recent deal signed by ad agency Publicis' digital unit VivaKi to buy ads from Amazon's new self-service display tool crystallizes the outfit's eth...

(VIDEO) Premium Publishers Faster To Programmatic In EU: AOD's Bertozzi

Andy Plesser | Posted 08.19.2014 | Media
Andy Plesser

CANNES, France -- It's commonly thought that the European market is generally adopting so-called "programmatic" ad automation and trading techniques l...

VivaKi's Bertozzi: Clean Up The Big Ad Views Fraud

Andy Plesser | Posted 01.23.2014 | Business
Andy Plesser

LONDON - How many users really viewed your video ads last week? Guess again - the number may be lower than you think, thanks to unscrupulous publisher...

Publicis, Omnicom Merger: It's about "Big Data" says Maurice Levy

Andy Plesser | Posted 09.27.2013 | Media
Andy Plesser

In his comments about the merger of Publicis Groupe and Omnicom, Publicis CEO Maurice Levy explained advertising has reached a new era, where "Big Dat...

TubeMogul Enjoys International Growth as Automated Advertising Expands

Andy Plesser | Posted 09.01.2013 | Technology
Andy Plesser

TubeMogul, the video advertising technology platform that provides solutions to agencies and brands who buy media through electronic exchanges, is s...

Our kids Will Laugh When We Tell Them We had to Watch Ads

Marco Bertozzi | Posted 03.25.2013 | Media
Marco Bertozzi

The beginning of the end of being forced to sit through ads is underway. Skipping ads you don't want to watch is like water pouring through a leaking dam. No matter how you try to plug the leak, forced ad viewing will be a thing of the past. And yes, it's coming to TV.

CES My Overview: Content and Technology at Odds When it Comes to Mobility

Marco Bertozzi | Posted 03.20.2013 | Technology
Marco Bertozzi

Yes there were bigger TV's, thinner TV's, TV's with the most incredible picture quality, more tablets, more phones, more games and even fridges that talk to you. Loads of great stuff. But not loads of surprises.

Madison Avenue Seeking the "Holy Grail" in Addressable TV, Partners with MSO's

Andy Plesser | Posted 06.03.2013 | Technology
Andy Plesser

MONACO, Cote d'Azur -- Television broadcasting is slowly but inevitably moving to a unicast model, where consumers get the programming they want.&...

VivaKi Launches Innovative Video Ad Platform in China With Top Sites Onboard

Andy Plesser | Posted 05.25.2011 | Technology
Andy Plesser

VivaKi, the umbrella for the digital agencies of the Publicis Groupe, has been rapidly expanding the implementation of its online video advertising platform globally.

Video: Paris Dispatch: VivaKi Launches Global Initiative for Branded Content

Andy Plesser | Posted 06.06.2013 | Media
Andy Plesser

PARIS -- VivaKi, the digital and media arm of the giant Publicis Groupe, has formed a division committed to creating original branded campaigns. ...

All Together Now

Rosemarie Ryan | Posted 05.25.2011 | Media
Rosemarie Ryan

Marketers who take the time to understand what the consumer wants and how they can involve them and get them to participate in a creative, authentic way, will succeed.