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Volkswagen Super Bowl Ad

Taking the Wheel on Social Media Sunday

Vinay Shahani | Posted 04.13.2014 | Media
Vinay Shahani

In the past, advertisers' hard work was over before kickoff. But the recent through-the-roof levels of social media engagement proved that those days are over.

Volkswagen Teaser Makes Fun Of Super Bowl Ads

The Huffington Post | Katherine Fung | Posted 01.25.2014 | Media

It's not easy coming up with a winning Super Bowl spot. Every year, advertisers pay upwards of $4 million for commercials during the most-watched ...

4 Things a Beetle Can Teach You About Persuasion

Lisa B. Marshall | Posted 04.08.2013 | Media
Lisa B. Marshall

By now, you've likely seen or heard about the Volkswagen Super Bowl ad that features a white middle-aged Minnesota man with a Jamaican accent. Some have claimed the ad is culturally insensitive, others find it enjoyable. No matter which side of the fence you are on, we all can learn quite a bit.

WATCH: Was This Super Bowl Ad Racist?

Posted 02.04.2013 | Sports

Volkswagen's "Get Happy" Super Bowl ad didn't please all who saw it. In the commercial, an infectiously cheerful owner of a 2013 Volkswagen Beetle...

Volkswagen 2013 Super Bowl TV Spot Racist? Nope!

Saul Gitlin | Posted 01.30.2013 | Media
Saul Gitlin

The brouhaha over Volkswagen's 2013 Super Bowl TV commercial escalates, with commentators divided as to whether or not the commercial is racist. I am a senior communications executive working for the last 16 years in multicultural advertising, and neither I nor my colleagues find this commercial inappropriate.

Jamaica Embraces Controversial Volkswagen Ad

AP | DAVID McFADDEN | Posted 04.01.2013 | Black Voices

KINGSTON, Jamaica -- Jamaica is embracing a controversial Super Bowl commercial that depicts a white office worker from the U.S. Midwest feigning the ...

Volkswagen Super Bowl Ad Accused Of Being Racist

The Huffington Post | Katherine Fung | Posted 01.30.2013 | Media

Volkswagen is getting hit over its newly-released Super Bowl commercial, with critics saying that the ad is racist. The ad, which debuted on Monda...

WATCH: VW's New Super Bowl Ad Nods To 'Star Wars'

Posted 02.01.2012 | Technology

Last year, Volkswagen won the hearts of America with the tale of little Darth Vader and his "super powers." But this year, the German automaker has de...

WATCH: Super Bowl Commercial's Darth Vader Reveals Himself

Posted 05.25.2011 | Media

It's the Super Bowl commercial everyone is talking about: that Volkswagen ad where a pint-sized Darth Vader attempts to use the Force--and only finds ...

Super Bowl Ad Goes Viral Before The Game Starts

Posted 05.25.2011 | Media

The Super Bowl hasn't even started and one of its coveted ad spots has already gone viral on the Web. A Volkswagen Super Bowl ad called "The Force"...