It's the Sustainability, Stupid
Consumer trust in business has dropped dramatically in the last two years. A transitory marketing campaign and TV media buy is not going to win back consumers. What can work is a long-term focus on sustainability.
Consumer trust in business has dropped dramatically in the last two years. A transitory marketing campaign and TV media buy is not going to win back consumers. What can work is a long-term focus on sustainability.
Andrew Winston | Posted 07.30.2009 | Green
Nothing compares to the coordinated global attack on plastic bags. Once your product is declared a pain in the butt, where do you go from there?
Business Week | Adam Aston | Posted 06.15.2009 | Green
Wal-Mart has always been an intimidating taskmaster in China, extracting the lowest possible prices from suppliers. Last year it raised the bar a notc...
Andrew Winston | Posted 02.14.2009 | Green
What will happen now in this damaged economy? It would be silly to suggest that the intensity of the focus on green will continue unabated. But we'll see a form of what I'll call "light green" this year.
Andrew Winston | Posted 12.20.2008 | Green
When the very significant dust settles from the financial meltdown and recession, most of the environmental pressures we all face will still be there. So are we moving fast enough?
Andrew Winston | Posted 12.11.2008 | Green
I recently attended the Wal-Mart Sustainability Summit in Beijing. There are times you know you're watching something special.
Treehugger | Alex Pasternack | Posted 11.22.2008 | Green
Perhaps the world's biggest, boldest convert to sustainability, and the company about which we're most ambivalent, Wal-Mart announced today its most a...
Andrew Winston | Posted 10.16.2008 | Green
Some ideas, like Wal-Mart putting doors on refrigerated cases and cutting energy use 70% in that aisle, are head-slappingly obvious. But some wacky energy-saving ideas can be wise, too.
Graham Hill | Posted 04.15.2009 | Green
Wal-Mart is, for all its downsides, better run and more profitable than the U.S.A., and seems more efficient at making changes that our government can't or won't make.
Isabel Cowles | Posted 06.10.2009 | Green
Wal-Mart is giving local farmers an audience again: by bringing this food into a space where the public shops, its stores will make local produce visible, accessible and affordable.
Green Biz | GreenBiz Staff | Posted 07.10.2008 | Green
In a bid to offset the rising cost of fuel, Wal-Mart plans to expand its offerings of fresh fruits and vegetables grown and shipped from local farms a...
New York Times | CLAUDIA H. DEUTSCH | Posted 03.28.2008 | Business
Officially, Wal-Mart Stores released a "comprehensive report of its sustainability efforts" yesterday. But the much-anticipated document could more ac...
David Becker | Posted 10.05.2009 | Green