Frank Sinatra And The Art Of The "360 Deal"
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Record Companies,
CD Sales,
Frank Sinatra,
Elvis Presley,
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Warner Reprise,
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A 360 deal is the labels' way of admitting that they can't pay the rent on record sales alone, and the artists' admitting that viral marketing and all that post-Napster stuff can still only take you so far.
Tony Sachs | Posted 11.29.2007 | Entertainment