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Water Neutrality

Is Water The New Carbon (And Not The New Oil)?

Fast Company | Posted 05.25.2011 | Green

It's become commonplace in the sustainability world to say water is the oil of the 21st century. But it may be more accurate to say it's the new carbo...

The Next Green Thing: "Water Neutrality"

Alex Pasternack | Posted 05.25.2011 | Green
Alex Pasternack

The term Coca-Cola is using for its goals -- "water neutrality" -- which was coined at the World Summit on Sustainable Development in 2002, is, well, quite slippery.