I'm not suggesting that you, oh, underfunded entrepreneur, do anything to deceive your customers. Not at all. But what I am suggesting is that you step back and take a fresh look at what you might do differently to get an extraordinary result.
"Why did you want to go into space?" was the first question that I asked of Guy Laliberté. I was intrigued by a man who would spend 11 days in a space station 220 miles above the earth... and return with 10,000 photographs.
I've been complaining for a few weeks now that this season of Survivor has been tortuously dull. Well this week it bounced back with twists so bizarre that, in the words of my idol W.C. Fields: "They baffle science!"