Sure, you need social media traction and content and a mission statement, etc. etc. to get people excited, but avoid hosting and everything could go "poof" one day. You could literally wake up to an email saying, "We're sorry. You're screwed."
If you want your business to stand out, you need a solid e-commerce tool, a useful and well-designed interface, and a reliable site that users can always access. A solid web hosting service can give you all three of those. So which web hosting is the best?
If a disruption of service for less than eight hours will make this big of a splash on the internet, as is the intent of recent cybersecurity legislation, imagine what a complete shutdown of the internet will do.
While my status as a loyal, longtime customer of GoDaddy couldn't prevent this blatant case of robbery from hitting me, perhaps conveying the story online can save you or someone you know the same grief in the future.