I still believe to this day the quote by Peter Drucker: "Marketing and Innovation are the only two functions of business." When your marketing is solid, all else falls into place.

The more important element of your sales copy is your intent -- not your intent to make the sale, but your intent to serve your prospect. If you truly believe that you have a product or service that can help them, then your copy will be effective.

There is one, overarching secret that applies to all businesses, and works for everyone. Everything comes back to relationships. Here are 3 keys to help build profitable relationships.

I'm a huge fan of 360-degree reviews. They are typically used in the Human Resource department of a company for employee reviews. The objective of the review is to get a view from all different angles of the particular employee.

Retailers will eventually recover from the consumption tailspin that threatens this holiday season. But quite apart from the recession, there are othe...