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'You Gotta Be In It To Win It'

Fauzia Burke | Posted 12.09.2009 | Books

Read More: Publishing, Sales, Online Publicity, Web Marketing, Books, Bestseller, Book News, Internet, Book Publishing, Books News
Fauzia Burke

From many years of promoting books online, the one thing I know for sure is that each book has its own sales trajectory. Some start selling right out of the gate and reach great heights, others take the scenic route...

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RIP Hardcovers ... Long Live the Kindle

Fauzia Burke | Posted 11.02.2009 | Books

Read More: Authors, Marketing, Ebooks. Kindle, Publishing, Web Marketing, Books, Books-News, Ebooks, Books News
Fauzia Burke

Book publishing is not dying, it's evolving. How much energy and money can we save if we stop publishing hardcovers?

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I'll Take a Community With That Book, Please!

Fauzia Burke | Posted 10.20.2009 | Books

Read More: Authors, Web Marketing, Publishing, Publicity, Books, Online Book Publicity, Books-News, General Publishing, Micro Communities, Niche Marketing, Books News
Fauzia Burke

General trade publishing is for everyone, yet there is no "everyone" out there. Readers are part of micro communities. They want good books, and they need publishers who will support their interests and passions.

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Online Branding for Writers

Fauzia Burke | Posted 10.12.2009 | Books

Read More: Online Marketing, Web Marketing, Writers, Online Book Marketing, Book Marketing, Writing, Authors, Online Branding, Books, Web Marketing Tips, Books News
Fauzia Burke

If I were an author in today's competitive market, I would consider the time I spend developing my online platform and building my brand on the Web as an extension of my job as a writer.

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Editorial: Marketing In The World Of The Web

Wall Street Journal | TOM HAYES and MICHAEL S. MALONE | Posted 12.30.2008 | Business

Read More: Facebook, Web Marketing, Myspace, Internet Marketing, Internet Companies, Business News

Retailers will eventually recover from the consumption tailspin that threatens this holiday season. But quite apart from the recession, there are othe...

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