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Weber Shandwick

25 Reasons Why Aunts Deserve a Day

Melanie Notkin | Posted 09.24.2014 | Women
Melanie Notkin

Babies are born from the womb. Maternity is born from the soul. There are many ways to "mother" a child. Aunthood is as close as it gets.

The Reputation of the Internet Stumbles

Dr. Leslie Gaines-Ross | Posted 09.29.2013 | Business
Dr. Leslie Gaines-Ross

Whereas we were once charmed by the Internet's virtues of transparency and easy conversation for companies and individuals alike, its negatives are now up close and personal.

Tech Investors Should Take Note - The Female Consumer Is Changing Her Online Behavior

Kirsten Bischoff | Posted 05.13.2013 | Technology
Kirsten Bischoff

By now we all know the power of the online female consumer. She propelled Pinterest to lofty, billion dollar heights, she is the dominant user on Facebook, and she drives the conversation on Twitter.

New Study Uncovers 23 Million Powerful American Women -- and They're Not Moms

Melanie Notkin | Posted 01.30.2013 | Women
Melanie Notkin

The moment I became an aunt for the first time was the most meaningful and fulfilling time of my life. But as much as I felt this milestone had changed everything for me, no one else beyond my closest friends and family seemed to notice. No one spoke to me as an aunt.

2012 Reputation Checklist

Dr. Leslie Gaines-Ross | Posted 02.22.2012 | Business
Dr. Leslie Gaines-Ross

Reputation will always continue to matter but for reasons that are less financially-based than in the past.

8 Ways Reputations Will Change in 2011

Dr. Leslie Gaines-Ross | Posted 05.25.2011 | Business
Dr. Leslie Gaines-Ross

During the past twelve months, I have been asked to hold my finger up in the air and divine from whence come the changing winds of reputation. Now is my chance to let it all out.