It's undeniable that mobile is where people are. They're posting, commenting, sharing, and buying. If you don't think this affects you, please take a look into your website's analytics and get an idea of how many visits you're receiving from mobile.
One of the most exciting additions to Google Analytics has been their tracking of social media. This is a fantastic tool lets you see how much of your traffic is coming from social. So, what's a good mix?
"It is about getting the eyeballs on your site, getting that traffic there and that is what you are looking for. You are looking at your page views, you are looking at your organic traffic and that is what is most important for you."