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What Chinese Want

Doing Business in China: How to Win

Tom Doctoroff | Posted 09.29.2012 | Business
Tom Doctoroff

The Chinese consumer is becoming modern and international, but not Western. In my book, What Chinese Want, I outline a few "golden rules" successful ...

A Chinese Century? Not Quite

Tom Doctoroff | Posted 01.28.2012 | World
Tom Doctoroff

China will not easily capture hearts and minds. They will be an economic superpower only. The Chinese are ethnocentric and in large ways and small, an instinct to narrowly defend interests can be off putting.