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What Chinese Want

Doing Business in China: How to Win

Tom Doctoroff | Posted 09.29.2012 | Business
Read More: Billions: Selling to the New Chinese Consumer, Chinese Insights, Colgate, What Chinese Want, Debeers, Business in China, Toyota, Chinese Motivations, Brand Tiering, Procter & Gamble, Chinese Consumers, The China Observer, Nike, Chinese Culture, Pricing in China, Individualism, China, Business News
Tom Doctoroff

The Chinese consumer is becoming modern and international, but not Western. In my book, What Chinese Want, I outline a few "golden rules" successful ...

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A Chinese Century? Not Quite

Tom Doctoroff | Posted 01.28.2012 | World
Read More: Michael Jackson, Die Welt, American Values, 21st Century Superpower, What Chinese Want, Angelina Jolie, American Military, Chinese Values, Self-Actuallization, Military Power, Coca-Cola, Nike, Chinese Culture, Individualism, Chinese Assimilation, Soft Power, Johnny Depp, Chinese Diplomacy, Lady GaGa, World News
Tom Doctoroff

China will not easily capture hearts and minds. They will be an economic superpower only. The Chinese are ethnocentric and in large ways and small, an instinct to narrowly defend interests can be off putting.

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