One night, years ago, when I was complaining at dinner, one of my sons wordlessly got up from the table, walked out of the room, and a couple of minutes later returned with a piece of paper with a cartoon on it.
If both medications and the environment make physiological and neurological changes in us, could it be possible to design the environment to both engender and habituate attributes and behaviors in ourselves in order to prevent, or even reverse, diseases and disorders?
I later realized that by asking 'what ifs' I was trying to eliminate the true essence of life -- surprise, adventure, and uncertainty. Life follows a twisted path that none of us can foresee. So, why waste time on questions that we can't answer?
What if, in order to overcome the biggest problems we're facing, we need a two-pronged attack that places greater emphasis on interdisciplinary thought and experiential learning as opposed to rigid disciplines and lectures?
I began writing Love Gone Mad with that What if? premise in mind. Soon, more complexities, complications and permutations evolved, so by the novel's third draft, the plotline went far beyond the initial What if?
Quirky now has some stiff competition in the running for my favorite young business. Both Quirky and littleBits consistently create new highs in innovation by pushing consumers and producers forward as they capitalize on and validate the curiosity of their customers.