Wheaties

The Most Iconic Athlete Food & Drink Commercials

The Daily Meal | Posted 10.11.2011

Read More: Sports, Endorsements, Athletes, Food Commercials, Food, Sports-Endorsements, Wheaties, LeBron James, Slidepollajax, Food News
The Daily Meal

Sometimes I dream, that he is me, You've got to see that's how I dream to be (Bum de-di-de-dum DUM) I dream I move, I dream I groove, like Mike, if ...

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10 Athlete Epicures

The Daily Meal | Posted 05.25.2011

Read More: Sports, Pau Gasol, Los Angeles Lakers, George Foreman, Athletes, Espn, Dan Marino, Food, Epicure, Charles Barkley, Lance Armstrong, Wheaties, David Beckham, Shaquille O'Neal, Shaq, Celebrity Chefs, Natalie Coughlin, Michael Phelps, Restaurants, Laird Hamilton, Foodies, Slidepollajax, Food News
The Daily Meal

For some athletes, food is about fuel, not fine dining. For others the intersection of sport and cuisine goes farther. Consider the many athlete-own...

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'Wheaties Fuel' -- Successor to Champions

Christopher Brauchli | Posted 11.17.2011

Read More: General Mills, Advertising, Cereal, Wheaties, Healthy Living News
Christopher Brauchli

In the last year alone, Wheaties' sales have dropped roughly 14 per cent, hardly the performance expected of champions. Hence a new version designed to appeal exclusively to men: Wheaties Fuel.

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Wheaties - Breakfast of Champions or Just Sea Monkeys?

Fred Hahn | Posted 11.17.2011

Read More: Athletes, Nutrition, Sea Monkeys, Wheaties, Healthy Eating, Health, Cereal Grains, Health Food, Cereal, Sugar, Healthy Living News
Fred Hahn

The real breakfast of champions would consist of real foods - meat, eggs, fish, vegetables and fruit - foods that actually exist in real life.

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