Why Voters Say

Why Voters Say they Don't Really Know Barack Obama (and Why They Don't Really Know Much about John McCain, Either)

Drew Westen | Posted 09.06.2008 | Politics


Drew Westen

There is a simple fact that has eluded Democrats in every presidential campaign they have lost in the last 40 years: you have to focus first and foremost not on a litany of "issues" but on four stories.