Wikinomics

So today's lower start-up costs should mean lots of new companies leading to lots of new jobs. But that's not happening. The traditional venture capital system is choking on the sudden ease with which companies can be founded.

The world now has nothing less than an historic choice: reboot the old models, approaches and structures for business and governance, or risk institutional paralysis or even collapse. It's a question of stagnation versus renewal.

In a Wednesday meeting at the World Economic Forum, Nike launched GreenXchange, an online marketplace where companies can collaborate and share ideas about sustainability.

How long will it take for traditional business people to really start changing their organizational structures, social norms, and expectations to account for the reality of the Net Gen?"