I've said it before and I'll say it again -- I am a wine drinker, not a female wine drinker. I drink the same bottles men drink. I don't want to drink wine developed in a marketing brief to capture women buyers.
The varietal labeling of wine as we know it is a very modern phenomenon. It was popularized in California in the 1960s. Prior to that -- and even today with inexpensive jug wines -- California wine was usually labeled with a broad moniker like "Burgundy" or "Chablis."
The celebrity wine thing has gotten a little ridiculous. Antonio Banderas owns a vineyard in Spain. Mike Ditka has a wine label. Even somebody named Lil Jon has a wine label. I don't know who Lil Jon is, but odds are that he's not a viticulturist.
With names like Big House Red, Unchained Naked Chardonnay and The Usual Suspect Cabernet, it may come as a surprise that the winemaker behind this label wears bright red lipstick and approaches winemaking like perfume.