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FTC to Social Media Marketers and Bloggers: Y'all Play Fair Now!

Andy Sernovitz | Posted 05.25.2011 | Media
Read More: Sernovitz, Ftc, Sponsored Posts, Social Media, Wom, Disclosure, Ethics, Social Media Policies, Word of Mouth, Blogging, FTC Social Media Regulations, Media News
Andy Sernovitz

"I'm a free-speaking blogger" doesn't give you a free pass from consumer protection laws. If you get compensation, you're a business now. You don't get a free pass just because it's social media.

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What's a Little Marketing Between Friends? Two Years Hard Time

Lucas Conley | Posted 05.25.2011 | Business
Read More: Procter and Gamble, John Mackey, Steve Grover, Advertisers, NASCAR., Word-of-Mouth, Pr, Madison Ave, Marketers, Web 2.0, Marketing, Advertising, Flog, Public Relations, Consumers, Customers, Astroturf, Tremor, Wom, Vocalpoint, Business News
Lucas Conley

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.

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