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FTC to Social Media Marketers and Bloggers: Y'all Play Fair Now!

Andy Sernovitz | Posted 05.25.2011 | Media
Andy Sernovitz

"I'm a free-speaking blogger" doesn't give you a free pass from consumer protection laws. If you get compensation, you're a business now. You don't get a free pass just because it's social media.

What's a Little Marketing Between Friends? Two Years Hard Time

Lucas Conley | Posted 05.25.2011 | Business
Lucas Conley

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.