Women and Alcohol

Why must nearly every marketing campaign aimed at women portray them as either stressed-out moms or wanting to lose weight?

A recent study conducted by psychologists at the University of North Carolina, Wilmington, shows that anger and alcohol mix a little too easily for many women.

Next time you find yourself out to dinner and the waiter hands your man the wine list, show him who's really boss.

Here are some alcohol campaigns targeting women, evaluated based on their understanding of what women want.

Since alcohol affects women more quickly than it does men, answering work emails after a couple of glasses of wine could be riskier career-wise for female desk drinkers.

I still have an occasional glass of wine or a cocktail with someone close to me, someone who understands what I've dealt with, but now that ordering a drink is not a given, I think about whether I really want it. Usually, I'd rather eat ice cream.

We decided there was no place for women to share their stories -- the sad, happy and everything in between -- of drinking and the effect it has on their lives. We would provide that place.

My first sober Christmas, I was 24, and I navigated every holiday party and family gathering with high anxiety, blurting out "Ginger ale!" in answer to any and all questions.