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Women Customers

7 Recommendations for Treating Customers as Knowledge Workers (i.e., Knowledge Customers)

Jenny Darroch | Posted 11.25.2014 | Business
Jenny Darroch

While I was writing my latest book, Why Marketing to Women Doesn't Work, I came up with a term I quite like called "Knowledge Customers," which borrows from earlier work on the Knowledge Worker.

The Changing Face of Women Consumers... and What This Means for Marketing

Jenny Darroch | Posted 11.09.2014 | Business
Jenny Darroch

About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing." The first section called "The Dominance of the Customer" really caught my attention. Some of the headlines of this section are:

What Do Women Really Want?

The Huffington Post | Rieva Lesonsky | Posted 01.20.2012 | Small Business

What do women want? We may be getting closer to an answer to the eternal question, thanks to a recent study. “Today’s Women: Newfound Power, Persi...