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Women Customers

The Changing Face of Women Consumers... and What This Means for Marketing

Jenny Darroch | Posted 09.09.2014 | Business
Jenny Darroch

About a month ago, McKinsey released a report from its September 1966 archives called "The Changing Face of Marketing." The first section called "The Dominance of the Customer" really caught my attention. Some of the headlines of this section are:

What Do Women Really Want?

The Huffington Post | Rieva Lesonsky | Posted 01.20.2012 | Small Business

What do women want? We may be getting closer to an answer to the eternal question, thanks to a recent study. “Today’s Women: Newfound Power, Persi...