Girls and women, infinitely diverse in their interests, appearance, ambition, ability, aspirations, make up more than 50 percent of the human population, but you would never know any of this watching our top grossing films. Despite decades of research, it is apparent that we are, as a culture, so used to women being marginal that we don't even notice.
Messages that can change your life come from the strangest vehicles, some times. And if some adolescent out there resonates with the corporate-funded "Like a Girl" campaign, should we worry that she's going to become a product-binging robot because she saw Always' logo at the end of an inspiring message?
The ultimate task for our generation is to make women and men equal partners in building peace, security and prosperity. This is a question not just of individual rights but also of international security. After all, history shows that a society can only reach its potential when women are allowed to reach theirs.