Digital silos are collapsing right in front of us. Today's social curated, lean, API-hungry businesses built at the blurred intersection of design and user experience are forcing CMOs and CEOs to adjust their marketing strategy accordingly.
How much time is Twitter going to take to be effective for your business? The simple answer is probably an hour or two a day, depending on your products and services, community service sophistication, how you're using the platform and how aggressively you want to grow your brand.
As this remarkable woman embarks on a new adventure to commemorate the third anniversary of her game-changing #CMchat, I had the chance to ask her a few questions about her innovative experience merging social media and the music industry.