Word of Mouth

FTC to Social Media Marketers and Bloggers: Y'all Play Fair Now!

Andy Sernovitz | Posted 10.06.2009 | Media

Read More: Sernovitz, Ftc, Sponsored Posts, Social Media, Wom, Disclosure, Ethics, Social Media Policies, Word of Mouth, Blogging, FTC Social Media Regulations, Media News
Andy Sernovitz

"I'm a free-speaking blogger" doesn't give you a free pass from consumer protection laws. If you get compensation, you're a business now. You don't get a free pass just because it's social media.

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Oil-Free President Network Politics, Street Corner St Louis

Virginia Gilbert | Posted 07.24.2008 | Home

Read More: Internet Campaigns, Vietnam War Protests, Barack Obama Presidential Campaign, Barack Obama Campaign 2008, MoveOn.Org, Obama Campaign Rally, Young People Interest Politics, Obama Campaign Voluteer, Barack Obama 2008, Internet-Age Politics, Political Volunteers, Word of Mouth, Home News
Virginia Gilbert

The gathering here is an example of the way politics is changing, as supporters both use and bypass mainstream media and traditional political groups, mixing online networking with old-style street demonstrations.

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What's a Little Marketing Between Friends? Two Years Hard Time

Lucas Conley | Posted 05.30.2008 | Business

Read More: Procter and Gamble, John Mackey, Steve Grover, Advertisers, NASCAR., Word-of-Mouth, Pr, Madison Ave, Marketers, Web 2.0, Marketing, Advertising, Flog, Public Relations, Consumers, Customers, Astroturf, Tremor, Wom, Vocalpoint, Business News
Lucas Conley

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.

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