Word of Mouth

Before It's Too Late: Rethinking the Daily Deals Business Model

Dave Gilbertson | Posted 04.19.2012

Read More: Daily Deals, Deal Sites, Daily Deals Model, Repeat Customers, Business Models, Word of Mouth, Daily Deal Sites, Local Business, Small Business News
Dave Gilbertson

In the meteoric rise of the deals industry, local merchants have found that they receive once-and-done boatloads of deal-seekers. It's a world set up for the deal providers' success, not the local merchants,' and it must change.

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Rod Kurtz

Ask Rod: How Can We Reach New Customers?

HuffingtonPost.com | Rod Kurtz | Posted 01.02.2012

Read More: Rod Kurtz, Getting Media Coverage, Word of Mouth Business, Ask Rod, Media Coverage, Small Business Video, Finding New Customers, Finding Customers, Video, How to Get Media Coverage, How to Reach New Customers, Reach New Customers, Word of Mouth, Small Business News

Sure, you've got some loyal customers. But how do you get them to spread the word to new ones? And there's no better advertising than free advertis...

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How My Business Grew Via Word of Mouth Marketing

Don McNay | Posted 12.19.2011

Read More: Kentucky Guardianship Administrators, Guardianships, Word of Mouth Marketing, Word of Mouth, Small Business America, Marketing, Bootstrap Marketing, Business News
Don McNay

Many businesses can prosper by word of mouth advertising. Kentucky Guardianship Administrators (a group I founded and own) is one that did.

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The Secret Menu -- If You Have to Ask, You'll Never Know

Nate Pollak | Posted 01.30.2012

Read More: The Pizza Place, San Francisco, Secret Menu, Grilled Cheese, In-N-Out Burger, Togosa, Nopalito, Cheese, San Francisco Restaurants, Word of Mouth, My Sf, San Francisco News
Nate Pollak

What's cooler than knowing something that nobody else does? Ordering and eating something that nobody else knows about, of course.

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What Makes You Buy a Book?

Randy Susan Meyers | Posted 10.21.2011

Read More: Buying Books, Book Covers, Book-Titles, Books, Independent Bookstores, Book Reviews, Twitter, Facebook, Word of Mouth, Amazon, Books News
Randy Susan Meyers

What makes you buy a book? Is it different from what makes you watch a movie? It seems so, because it's so private -- just you and the bookseller or librarian -- or, these days, as likely, your computer.

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4 Biggest Mistakes Small Businesses Make With Social Media

Robbin Phillips | Posted 05.25.2011

Read More: Social Media, Chip Heath, Switch, Word of Mouth Marketing, Word of Mouth, Dan Heath, Business News
Robbin Phillips

Hate to disappoint, but social media tools are not magical. Yes, connecting with customers on a deep level can pay off big time. But it can also backfire.

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Zappos CEO: How To Build A Brand Through Customer Service

Tony Hsieh | Posted 05.25.2011

Read More: Small Business America, Return on Investment, Advertising, Tony Hsieh, Branding, Marketing, Call Centers, Customer Service, Zappos, Word of Mouth, Business News
Tony Hsieh

From Delivering Happiness: A Path to Passion, Profits and Purpose by Tony Hsieh. Over the years, the number one driver of our growth at Zappos has be...

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My Marital Status: Blurry

April Rudin | Posted 05.25.2011

Read More: Women, Divorce, Married, April Rudin, Men, April-Rudin, Love, Separation, Gray-Area, Marriage, Marketing, Word of Mouth, Divorce News
April Rudin

My husband and I separated residences after a long marriage during which we led lives completely divorced from each other. We are still married now a...

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Word of Mouth Marketing -- Powerful Messaging Via an Affordable Medium

April Rudin | Posted 05.25.2011

Read More: Viral Marketing, Social Media, Marketing, Small Business Growth, Small Business, Marketing Trends, Word of Mouth, Business News
April Rudin

Word of mouth marketing is a medium which allows for powerful yet affordable messages to be spread through the consumer world.

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The Science of Buzz

Nathan Bransford | Posted 05.25.2011

Read More: Justin Bieber, Internet, Social Media, Box Office, Wisdom of Crowds, Tipping Point, Blink, Buzz, Malcolm Gladwell, Word of Mouth, Bernardo Huberman, Movies, Book Publishing, Twitter, Books News
Nathan Bransford

I recently had an opportunity to hear about a fascinating study that suggests the enormous potential in harnessing the power of the Internet to finally quantify word of mouth.

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No More Verdicts From On High: Are Book Reviewers Changing To Keep Up With The Age Of Engagement?

The Cleveland Plain Dealer | Karen Long | Posted 05.25.2011

Read More: Los Angeles Times, Book Publishing, Digital Reviews, Egalleys, Nbcc, Critics, Readers, Word of Mouth, Bea 2010, Book Review, Books News

This year, the conversation was mellower. Participants in the National Book Critics Circle panel on the future of book reviews chatted about e-galley...

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FTC to Social Media Marketers and Bloggers: Y'all Play Fair Now!

Andy Sernovitz | Posted 05.25.2011

Read More: Sernovitz, Ftc, Sponsored Posts, Social Media, Wom, Disclosure, Ethics, Social Media Policies, Word of Mouth, Blogging, FTC Social Media Regulations, Media News
Andy Sernovitz

"I'm a free-speaking blogger" doesn't give you a free pass from consumer protection laws. If you get compensation, you're a business now. You don't get a free pass just because it's social media.

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Oil-Free President Network Politics, Street Corner St Louis

Virginia Gilbert | Posted 05.25.2011

Read More: Internet Campaigns, Vietnam War Protests, Barack Obama Presidential Campaign, Barack Obama Campaign 2008, MoveOn.Org, Obama Campaign Rally, Young People Interest Politics, Obama Campaign Voluteer, Barack Obama 2008, Internet-Age Politics, Political Volunteers, Word of Mouth, Home News
Virginia Gilbert

The gathering here is an example of the way politics is changing, as supporters both use and bypass mainstream media and traditional political groups, mixing online networking with old-style street demonstrations.

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What's a Little Marketing Between Friends? Two Years Hard Time

Lucas Conley | Posted 05.25.2011

Read More: Procter and Gamble, John Mackey, Steve Grover, Advertisers, NASCAR., Word-of-Mouth, Pr, Madison Ave, Marketers, Web 2.0, Marketing, Advertising, Flog, Public Relations, Consumers, Customers, Astroturf, Tremor, Wom, Vocalpoint, Business News
Lucas Conley

As lawmakers in the UK have figured out, when marketers mingle among consumers, the results are often more artifice than advertising.

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