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Ford Apologizes After Shocking Ad Mock Up Posted

The Huffington Post | Timothy Stenovec | Posted 03.25.2013 | Business
Read More: Video, Jwt India Ford, Ford Ad, Ford Sexist Ads, Silvio Berlusconi, Silvio Berlusconi Ford Ad, Ford India Ad, Wpp, Ford Ad Women Bondage, Jwt India, Ford, Wpp Ford, Business News

Ford Motor Company and the advertising firm WPP have issued apologies after mock ups of ads for the Ford Figo, a hatchback made in India, were posted ...

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Real-Time Bidding Reaching 30 Percent of Video Ad Sales, Videology's McMahon

Andy Plesser | Posted 04.18.2013 | Technology
Read More: Rob Norman, Beet.TV, Wpp, Groupm, Video, Technology News
Andy Plesser

Consumer preferences around the platforms of video consumption is leading a "revolution" in the video ad medium, says Tom McMahon, president of Video...

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Watch the Beet Retreat - Recorded Live On February 1

Andy Plesser | Posted 04.02.2013 | Technology
Read More: Jason Pontin, Wpp, Massachusetts Institute of Technology (MIT), Rob Norman, Online Video, Bravo, Ramp, Gannett, Groupm, Forrester Research, Videology, Vieques, Nbcuniversal, Whotels, Technology News
Andy Plesser

Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please check out this four and a half-hour Webcast with digital leade...

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Dispatch From CES: The Car is the New Media Room:

Andy Plesser | Posted 03.16.2013 | Business
Read More: Wpp, Cars, Automobiles, Consumer Electronics Show, Groupm, Audi, Video, Business News
Andy Plesser

LAS VEGAS - The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel...

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Dispatch from CES: Connected Appliances Will Emerge as an Ad Medium,

Andy Plesser | Posted 03.13.2013 | Technology
Read More: Wpp, Irwin Gotlieb, Ces, Groupm, Video, Technology News
Andy Plesser

LAS VEGAS -- Although Internet-connect home appliances are in extremely early stages, they will emerge as an important advertising medium for consume...

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CES Preview: Super HD "4K" TV's on the Horizon, GroupM's Irwin Gotlieb

Andy Plesser | Posted 03.07.2013 | Technology
Read More: Wpp, Irwin Gotlieb, Ces, Groupm, Video, Technology News
Andy Plesser

Consumers can expect to find 80-inch TVs for less than $3000 in retail stores in the next few years, says Irwin Gotlieb, chairman of global med...

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Fast-Growing TubeMogul Aims at Programmatic Video Ad Buying for Brands and their Agencies

Andy Plesser | Posted 11.29.2012 | Technology
Read More: Beet.TV, Wpp, Tubemogul, Advertising, Groupm, Video, Technology News
Andy Plesser

TubeMogul, the fast-growing video advertising services firm, delivered over 900 million video ads in September, making it the sixth largest video ad...

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Martyrdom

David Sable | Posted 11.24.2012 | Media
Read More: Windows 8, Sharing, Wpp, Stream, Owning, David Sable, Ideas, Media News
David Sable

Would you "kill" for a good idea? Would you "die" for one? While we tend to throw these metaphors around -- as we should -- lightly and tongue in ch...

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Why Doing Good Is Good Business

David Eastman | Posted 08.27.2012 | Business
Read More: WPP Digital Unconference, Wpp, The Stream Series, Jwt, Cause Marketing, Business News
David Eastman

As emerging technology surges through the fast-emerging economies of the world, a power shift unprecedented in scope is inevitable. As marketers, we need to be prepared for it, and we need to be able to harness it.

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A World of Exponentially Increasing Information

Paul Adams | Posted 08.26.2012 | Technology
Read More: WPP Digital Unconference, Wpp, Social Media, The Stream Series, Facebook, Technology News
Paul Adams

In a world of exponentially increasing information, people need ways to navigate the volume. The way we navigate this new world is, interestingly, the same way we have navigated the world since the beginning of humanity -- we are turning to our friends.

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A Stream of Ideas

Jonathan Mildenhall | Posted 08.22.2012 | Media
Read More: WPP Digital Unconference, Coca-Cola, Wpp, The Stream Series, Media News
Jonathan Mildenhall

We are going to see a dramatic upswing in what I call "the golden triangle of good." Businesses, NGOs and governments will increasingly work together to develop solutions to the challenges that face planet earth and humankind.

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Engagement, Advocacy, and Other Buzzwords

Thomas Gensemer | Posted 08.21.2012 | Media
Read More: WPP Digital Unconference, Wpp, The Stream Series, Brand Engagement, Cause Engagement, Media News
Thomas Gensemer

After years of lip service, with few notable exceptions, yesterday seemed to mark a new alignment between media owners, brands, and agencies. No longer can we focus exclusively on the mass consumer audience.

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Convergence in the Garden of Government Influence

Gary Hart | Posted 07.15.2012 | Politics
Read More: Intergroup, Burson-Marsteller, Lobbying, Lobbyists, Hill & Knowlton, Wpp, Omnicom Group Inc., Lobbyist, Politics News
Gary Hart

The influence business is no longer about votes up or down on particular measures that may emerge in Congress or policies made in the White House. This is about setting agendas, deciding what should, and should not, be brought up for hearings and legislation.

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WPP Plans Video Ad Network with New Acquisition

Andy Plesser | Posted 02.06.2012 | Technology
Read More: Panache, Wpp, Beet.TV, David J. Moore, 24/7 Real Media, Video, Technology News
Andy Plesser

With the acquisition of Los Angeles-based Panache, WPP, the world's biggest advertising holding company, will build a video ad serving business and v...

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Sir Martin Sorrell: 'Our Game Is Over'

Andrew Keen | Posted 11.19.2011 | Business
Read More: Sir Martin Sorrell, Wpp, Stream Conference, World Economy, Business News
Andrew Keen

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Saki Knafo

Dove Ad Casts Spotlight On Madison Avenue Racism

HuffingtonPost.com | Saki Knafo | Posted 07.25.2011 | Business
Read More: Ogilvy, Dove, Soap, Racist Dove Ad, Wpp, Beauty Industry, Madison Avenue, Race, Beauty, Fair & Lovely, Mad Men, Dove Ad, Unilever, Racism, Discrimination, African Americans, Business News

When people ask Eugene Morris why he left a virtually all-white advertising firm in the early 1970s for an African-American one, he tells them about t...

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The Next Big Media Battle: Publishers vs. Ad Agencies

Kirk Cheyfitz | Posted 05.25.2011 | Media
Read More: Marketing Trends, Newspapers, Time Inc., Meredith, Death of Print, Hearst Magazines, Jack Griffin, Wendy Riches, Media, Omnicom Group Inc., MedCity News, Matthew Petersen, Newspaper Industry, Wpp, Publicis, Advertising, Interpublic Group, Marketing, New Media, Sacramento Press, Media News
Kirk Cheyfitz

The media business has been in chaos for a decade, and there's more coming.

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Video: WPP's Kantar Unit to Provide Deep Analytics and Syndication for Web Video

Andy Plesser | Posted 05.25.2011 | Media
Read More: Wpp, Video Analytics, Syndication, Kantar Video, Media News
Andy Plesser

Kantar Video will launch a comprehensive video analytics and syndication service in September. It will be interesting to see how the industry evolves with the entrance of this new player.

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WPP Turns 25

Sir Martin Sorrell | Posted 05.25.2011 | Business
Read More: Wpp, Communications, WPP Anniversary, Business News
Sir Martin Sorrell

We're delighted to be celebrating our 25th anniversary, but since it's difficult to digitize silver, certainly by voice, we turned to somebody who has followed the company virtually since its inception.

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