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The Structure Dilemma

Yuanbo Liu | Posted 11.25.2014 | Technology
Yuanbo Liu

The constant change which defines our industry today also requires constant creativity to deal with its ever evolving set of challenges. For the mind to contend with the unknown, it can benefit from the removal of parameters

Why Planned Serendipity Matters, and How 'Unconferencing' Is a Great Place to Start

Hamish Priest | Posted 11.17.2014 | Business
Hamish Priest

I've noticed two things about the ad game. First, we're a business that - on the surface - changes and moves at a fast pace.

Emerging Trends in Marketing -- Reflections From WPP's Stream

Jerry Nichols | Posted 11.07.2014 | Business
Jerry Nichols

I had the unique privilege to attend a recent WPP Stream conference, hosted by Sir Martin Sorrell and Yossi Vardi.

How to Fill an Empty White Board

David Sable | Posted 10.27.2014 | Business
David Sable

"EUREKA!!!!... I Have Found It!!!" The word "eureka" as an exclamation (and its meaning from the Greek) is attributed to Archimedes, who, according...

(VIDEO) WPP's Sorrell: We Are a Content Company

Andy Plesser | Posted 10.02.2014 | Business
Andy Plesser

Wikipedia may describe WPP as an "advertising and public relations company" - but CEO Sir Martin Sorrell has a much broader definition that that. Com...

(VIDEO) Martin Sorrell: Investment in AppNexus Allows WPP to Compete With Google and Facebook

Andy Plesser | Posted 09.30.2014 | Media
Andy Plesser

With its recent investment and technology exchange with AppNexus, WPP will  have the technology platform to compete against companies like Google's D...

(VIDEO) WPP Ups Investment in AppNexus as "The only alternative to align with Facebook or Google," Martin Sorrell

Andy Plesser | Posted 11.22.2014 | Business
Andy Plesser

WPP, the world's largest adverting holding company is upping its investment in ad tech company AppNexus with a $25 million investment and will use the...

Shopping in Portlandia

Jon Bird | Posted 10.15.2014 | Business
Jon Bird

Hip. Seriously hip. Hilariously hip. Hipper than the hippest hipsters in Brooklyn, and that's hyper hip. I'm talking about Portland, Oregon a compact, very livable, and very cool city in the Pacific Northwest of the United States.

(VIDEO) If "Content Is King," then "Distribution is Queen" as Paid Media is Essential, Mindshare Entertainment Prez David Lang

Andy Plesser | Posted 09.27.2014 | Media
Andy Plesser

Mindshare, the media agency within WPP, has created some 250 branded campaigns for video and television over the past 9 years, says David Lang, Chief ...

(VIDEO) Beet.TV's "The Road to Cannes" Begins Production in London Next Week

Andy Plesser | Posted 07.09.2014 | Business
Andy Plesser

The scope of Cannes Lions will grow this year with a wave of new participants from  Silicon Valley, Hollywood  and other sectors, says Philip Thomas...

The Future of Cigarettes

Diana Tsai | Posted 05.28.2014 | Business
Diana Tsai

Let's go take on the tobacco industry, because if we're going to smoke, let's make damn well sure it makes us live longer.

Why Every Technology Executive Should Spend (at Least) a Week a Quarter in Asia

Mark Read | Posted 03.28.2014 | Business
Mark Read

It's too easy when you spend your time shuttling between London, New York and San Francisco to forget that there's a whole other world out there. A wo...

A Stream of Consciousness

Michelle Froah | Posted 05.28.2014 | Business
Michelle Froah

I was excited and yet anxious when I received my first invitation to WPP's Stream Un-Conference. This came from two places - first, what in the world was an un-conference and second, would I be outnumbered, as someone on the client-side, by creative and media agencies?

All Great Things Need the Combination of Dust and Magic

Mike Smollan | Posted 05.28.2014 | Business
Mike Smollan

Dust being the grind work and magic, well, magic being the power of unhindered creativity. We need both if only to remind us the importance of the other.

The Power of Un-structured Wisdom

Ken Hong | Posted 05.28.2014 | Media
Ken Hong

Instead of politely waiting for you to finish your speech as a normal presentation, the Streamers would actively ask questions, throw in different opi...

(VIDEO) "Implantable" Media is the Next Big Thing, GroupM's Irwin Gotlieb

Andy Plesser | Posted 04.12.2014 | Technology
Andy Plesser

Irwin Gotlieb, the ad man who is widely credited with creating the media agency entity, with the formation of WPP's GroupM unit, has grown fond of his...

Look Who's Heading to Vieques for the Annual #BeetRetreat, presented by Videology with AOL On

Andy Plesser | Posted 03.24.2014 | Media
Andy Plesser

The third annual Beet.TV Executive Retreat on January 24-25 at the W Retreat & Spa on the Caribbean island of Vieques.   Over the course of two...

WPP's GroupM Unit Says Half of Agency's Video Ads in EMEA are "Targeted"

Andy Plesser | Posted 01.25.2014 | Technology
Andy Plesser

LONDON - Videos is the fastest part of Xaxis, the data and technology of GroupM, media agency division of  WPP.  It has been a "watershed" year wher...

Stream's Endless Flow of Ideas

Nusrat Durrani | Posted 01.23.2014 | Technology
Nusrat Durrani

Big ideas are useless without amplification. They are like plants without sunlight and water.

Mindshare's Kinsella: Video Is the Key to Real-Time Marketing and 'Wochit' Provides Compelling Solution

Andy Plesser | Posted 11.30.2013 | Media
Andy Plesser

Colin Kinsella, who joined WPP as the CEO of Mindshare, NA  this July from Digitas where he was CEO for North America, has been a leader in the movem...

Sorrell Sets WPP Target Of 45 Percent Digital Revenue

Andy Plesser | Posted 10.13.2013 | Business
Andy Plesser

Over the last few years, we have observed as the big ad agencies have found a growing percentage of their revenue made up by two growth factors - digi...

Ford Apologizes After Shocking Ad Mock Up Posted

The Huffington Post | Timothy Stenovec | Posted 03.25.2013 | Business

Ford Motor Company and the advertising firm WPP have issued apologies after mock ups of ads for the Ford Figo, a hatchback made in India, were posted ...

Real-Time Bidding Reaching 30 Percent of Video Ad Sales, Videology's McMahon

Andy Plesser | Posted 05.30.2013 | Technology
Andy Plesser

Consumer preferences around the platforms of video consumption is leading a "revolution" in the video ad medium, says Tom McMahon, president of Vi...

Watch the Beet Retreat - Recorded Live On February 1

Andy Plesser | Posted 04.02.2013 | Technology
Andy Plesser

Beet Retreat 2013: A Summit of Digital Media... by DailymotionUSA VIEQUES, PR -- Please check out this four and a half-hour Webcast with digital leade...

Dispatch From CES: The Car is the New Media Room:

Andy Plesser | Posted 03.16.2013 | Business
Andy Plesser

LAS VEGAS - The auto is emerging a a new sort of media environment, where driving under 30 miles per hour, a prototype Audi allows drivers to travel...