Wpp

Convergence in the Garden of Government Influence

Gary Hart | Posted 05.15.2012

Read More: Intergroup, Burson-Marsteller, Lobbying, Lobbyists, Hill & Knowlton, Wpp, Omnicom Group Inc., Lobbyist, Politics News
Gary Hart

The influence business is no longer about votes up or down on particular measures that may emerge in Congress or policies made in the White House. This is about setting agendas, deciding what should, and should not, be brought up for hearings and legislation.

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WPP Plans Video Ad Network with New Acquisition

Andy Plesser | Posted 02.06.2012

Read More: Panache, Wpp, Beet.TV, David J. Moore, 24/7 Real Media, Video, Technology News
Andy Plesser

With the acquisition of Los Angeles-based Panache, WPP, the world's biggest advertising holding company, will build a video ad serving business and v...

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Sir Martin Sorrell: 'Our Game Is Over'

Andrew Keen | Posted 11.19.2011

Read More: Sir Martin Sorrell, Wpp, Stream Conference, World Economy, Business News
Andrew Keen

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Saki Knafo

Dove Ad Casts Spotlight On Madison Avenue Racism

HuffingtonPost.com | Saki Knafo | Posted 07.25.2011

Read More: Ogilvy, Dove, Soap, Racist Dove Ad, Wpp, Beauty Industry, Madison Avenue, Race, Beauty, Fair & Lovely, Mad Men, Dove Ad, Unilever, Racism, Discrimination, African Americans, Business News

When people ask Eugene Morris why he left a virtually all-white advertising firm in the early 1970s for an African-American one, he tells them about t...

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The Next Big Media Battle: Publishers vs. Ad Agencies

Kirk Cheyfitz | Posted 05.25.2011

Read More: Marketing Trends, Newspapers, Time Inc., Meredith, Death of Print, Hearst Magazines, Jack Griffin, Wendy Riches, Media, Omnicom Group Inc., MedCity News, Matthew Petersen, Newspaper Industry, Wpp, Publicis, Advertising, Interpublic Group, Marketing, New Media, Sacramento Press, Media News
Kirk Cheyfitz

The media business has been in chaos for a decade, and there's more coming.

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Video: WPP's Kantar Unit to Provide Deep Analytics and Syndication for Web Video

Andy Plesser | Posted 05.25.2011

Read More: Wpp, Video Analytics, Syndication, Kantar Video, Media News
Andy Plesser

Kantar Video will launch a comprehensive video analytics and syndication service in September. It will be interesting to see how the industry evolves with the entrance of this new player.

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WPP Turns 25

Sir Martin Sorrell | Posted 05.25.2011

Read More: Wpp, Communications, WPP Anniversary, Business News
Sir Martin Sorrell

We're delighted to be celebrating our 25th anniversary, but since it's difficult to digitize silver, certainly by voice, we turned to somebody who has followed the company virtually since its inception.

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