Wpp Digital Unconference

Stream On

David Sable | Posted 11.16.2011

David Sable

Stream reinforced my belief that the linkage between creativity and innovation has to be organic and integrated and authentic. It has to feel inevitable -- that one can't live without the other, that the technology isn't gratuitous, an add-on or a conspicuous bow to fashion.

Branded Content: Should I Stay Or Should I Go?

Alex Hultgren | Posted 11.15.2011

Alex Hultgren

Although I'm sure Mick Jones and the late Joe Strummer would cringe at the thought of having their punk anthem reinterpreted for a corporate event, I must admit that these are the types of questions marketing managers are facing these days.

Listening For The Sounds Of Innovation

Caroline Drucker | Posted 11.14.2011

Caroline Drucker

I'm part of a start-up that's growing at break-neck speed. We spend long days trying to solve the simple, human problem we have set ourselves: how can we find better ways to help people share the sounds they've created with one another?

What An Indonesian Start-Up Can Teach Brands

Nathan Eagle | Posted 11.13.2011

Nathan Eagle

While there are well under a billion PCs in use in emerging markets today, there are 3.8 billion mobile phones. There is a huge opportunity to use the mobile channel to connect emerging consumers to the brands so eager to know them.

WPP's Stream's Got Talent

Sir Martin Sorrell | Posted 11.12.2011

Sir Martin Sorrell

The Stream conference uses a user-generated or crowd-sourced conference format, which is highly interactive and demands and gets total participation. No predetermined format, no agenda, nobody laying down a roadmap -- it's totally democratic, even anarchic.