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Wpp Digital Unconference

Why Every Technology Executive Should Spend (at Least) a Week a Quarter in Asia

Mark Read | Posted 03.28.2014 | Business
Mark Read

It's too easy when you spend your time shuttling between London, New York and San Francisco to forget that there's a whole other world out there. A wo...

A Stream of Consciousness

Michelle Froah | Posted 05.28.2014 | Business
Michelle Froah

I was excited and yet anxious when I received my first invitation to WPP's Stream Un-Conference. This came from two places - first, what in the world was an un-conference and second, would I be outnumbered, as someone on the client-side, by creative and media agencies?

All Great Things Need the Combination of Dust and Magic

Mike Smollan | Posted 05.28.2014 | Business
Mike Smollan

Dust being the grind work and magic, well, magic being the power of unhindered creativity. We need both if only to remind us the importance of the other.

The Power of Un-structured Wisdom

Ken Hong | Posted 05.28.2014 | Media
Ken Hong

Instead of politely waiting for you to finish your speech as a normal presentation, the Streamers would actively ask questions, throw in different opi...

The Stream Series 2012: What Can We Learn From An Un-Conference?

Mark Read | Posted 12.02.2012 | Technology
Mark Read

I am increasingly struck by Stream as a metaphor for the successful company in the digital economy and the lessons that we can learn from running it.

The Stream Series 2012: Returning to a Childlike State of Mind

Suresh Balaji | Posted 12.01.2012 | Technology
Suresh Balaji

WPP Stream was about learning about what inspired others and finding inspiration for yourself. Many a new idea premiered in those two days. These eccentric ideas at Xstream will soon become part of the mainstream.

The Stream Series 2012: Release 0.9: A Swim in the Stream

Esther Dyson | Posted 11.28.2012 | Technology
Esther Dyson

Imagine what loyalty corporations could earn by investing in educating their workers. Yes, many would leave for better jobs... and one day they might even be able to afford their former employers' products.

The Stream Series 2012: A Constant Stream of Inspiration From Storytelling to Startups

David Shing | Posted 11.27.2012 | Small Business
David Shing

Brands are looking for platforms to amplify their message; agencies are looking for the tools for amplification; startups are looking for ways their tools can help. Success for all three relies on applying the right mix of their abilities to a common goal -- a meaningful, authentic conversation with the consumer.

Why Doing Good Is Good Business

David Eastman | Posted 08.27.2012 | Business
David Eastman

As emerging technology surges through the fast-emerging economies of the world, a power shift unprecedented in scope is inevitable. As marketers, we need to be prepared for it, and we need to be able to harness it.

A World of Exponentially Increasing Information

Paul Adams | Posted 08.26.2012 | Technology
Paul Adams

In a world of exponentially increasing information, people need ways to navigate the volume. The way we navigate this new world is, interestingly, the same way we have navigated the world since the beginning of humanity -- we are turning to our friends.

A Stream of Ideas

Jonathan Mildenhall | Posted 08.22.2012 | Media
Jonathan Mildenhall

We are going to see a dramatic upswing in what I call "the golden triangle of good." Businesses, NGOs and governments will increasingly work together to develop solutions to the challenges that face planet earth and humankind.

Engagement, Advocacy, and Other Buzzwords

Thomas Gensemer | Posted 08.21.2012 | Media
Thomas Gensemer

After years of lip service, with few notable exceptions, yesterday seemed to mark a new alignment between media owners, brands, and agencies. No longer can we focus exclusively on the mass consumer audience.

Stories From the Blue

David Sable | Posted 08.20.2012 | Media
David Sable

One of the joys of coming to Cannes every year has been its expansion of the definition of creativity, and with it, the mind-blowing changes in technology that have let us tell richer, better stories.

Stream On

David Sable | Posted 10.02.2012 | Technology
David Sable

Stream reinforced my belief that the linkage between creativity and innovation has to be organic and integrated and authentic. It has to feel inevitable -- that one can't live without the other, that the technology isn't gratuitous, an add-on or a conspicuous bow to fashion.

Branded Content: Should I Stay Or Should I Go?

Alex Hultgren | Posted 10.02.2012 | Media
Alex Hultgren

Although I'm sure Mick Jones and the late Joe Strummer would cringe at the thought of having their punk anthem reinterpreted for a corporate event, I must admit that these are the types of questions marketing managers are facing these days.

Listening For The Sounds Of Innovation

Caroline Drucker | Posted 10.02.2012 | Technology
Caroline Drucker

I'm part of a start-up that's growing at break-neck speed. We spend long days trying to solve the simple, human problem we have set ourselves: how can we find better ways to help people share the sounds they've created with one another?

What An Indonesian Start-Up Can Teach Brands

Nathan Eagle | Posted 10.02.2012 | Technology
Nathan Eagle

While there are well under a billion PCs in use in emerging markets today, there are 3.8 billion mobile phones. There is a huge opportunity to use the mobile channel to connect emerging consumers to the brands so eager to know them.

WPP's Stream's Got Talent

Sir Martin Sorrell | Posted 10.02.2012 | Media
Sir Martin Sorrell

The Stream conference uses a user-generated or crowd-sourced conference format, which is highly interactive and demands and gets total participation. No predetermined format, no agenda, nobody laying down a roadmap -- it's totally democratic, even anarchic.