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Writing Copy

The Five Most Persuasive Words in the English Language

Gregory Ciotti | Posted 02.11.2013 | Small Business
Gregory Ciotti

There are certain power words that hold more sway over our decision making process than others... And you might be surprised just how effective these deceptively simple words can be.

How to Write a Successful Sales Landing Page

Peggy McColl | Posted 05.25.2011 | Books
Peggy McColl

You have already invested time and money to produce a product or deliver a service and now it's time to attract the business. You have a lot riding on a good sales page.