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Wunderman

Evil in the Database of the Beholder

David Sable | Posted 07.18.2014 | Business
David Sable

"Advertising is only evil when it advertises evil things." So said the legendary David Ogilvy many years ago. But that was before the advent...

Propelling Innovation: How Can Brands, Agencies and Start-ups Cultivate Progress Through Digital Partnerships?

Derek Smith | Posted 01.25.2014 | Technology
Derek Smith

This is the take away from our deep dive on ways brands, agencies and start-ups can better work together in the rapidly shifting digital ecosystem discussed at this year's Tech Madison Avenue conference in New York.

The Impact of Digital Storytelling: An Interview with Wunderman New York's Nick Moore

Derek Smith | Posted 06.09.2013 | Media
Derek Smith

Successful storytelling in today's complicated digital landscape is a marketer's biggest challenge and opportunity. I had the opportunity to interview Nick Moore, EVP Chief Creative Officer of Wunderman New York, who shared with me the importance of digital storytelling.