Self-imposed discipline with a bent towards results rather than "creative" and sustainability spending is unfortunately not the norm in the marketing industry. But it is increasingly the practice of these tech companies.
The separation between arts and sciences is one of those areas where contemporary thinking has fallen behind our medieval, Roman, and Greek cultural ancestors. It's an illusion with huge unfortunate consequences.
What we all need to recognize is that capital is not based on meritocracy. It's based on relationships. Yes, the business has to be disruptive or at least scalable to attract venture capital. VC's invest in PEOPLE first, and businesses second.
What's been occurring for the last 50 years within Silicon Valley's tight cluster of suburban towns is nothing short of an "entrepreneurial explosion" on par with classic Athens, renaissance Florence or 1920's Paris.
If I say "entrepreneur," whose image flashes into your head? The obsession with venture capital funded entrepreneurship, the big exit, the genius nerd working 24-7 on code is misplaced, and it's really holding women back.