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How to Shop While Supporting a Cause

Women & Co | Posted 10.21.2012 | Women
Read More: Women, Cause Marketing, Charity, Causes, Shopping, Breast Cancer Research, Newman's Own, Cone Communications, Yoplait, Paul Newman, Igive, Pampers, Ronald McDonald House, Com, Filanthropists, Tom's Shoes, Women News
Women & Co

Socially conscious shopping seems to be all the rage as more and more companies align themselves with a variety of charitable causes.

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It's Time to Re-Think Pink

Lois Alter Mark | Posted 04.15.2012 | Women
Read More: Yoplait, Pink-Marketing, Breast Cancer, Pink Ribbons, Susan G. Komen for the Cure, Breast Cancer Awareness, Women News
Lois Alter Mark

The comfort of "pink" has softened the disease and given it a warm, fuzzy feel that any woman with breast cancer will tell you is just plain wrong.

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Finding Your Way to Loyalty

Sarah O'Leary | Posted 12.11.2011 | Business
Read More: Retailers, Point-of-Sale, Shopper-Marketing, National Retail Federation, Small Business, Crm, Sales, Online Retail, Acquisition, Cause-Related-Marketing, Sales Motivational, Retail, Media, Cause Marketing, Business, Continuity Programs, Social Media Marketing, Products, Retail News, Retail Industry, Voice of Customer Marketing, Customer Retention, Retail Sales, Multichannel Marketing, Yoplait, Online Marketing, McDonald's, Branding, Relationship Marketing, Marketing, Shoppers, Marketing Best Practices, Business News
Sarah O'Leary

You must meet the wants, needs, and/or desires of your shopper and her consumers if you want to cultivate loyalty.

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8 New Inspiring Developments in the Fight Against Breast Cancer (PHOTOS)

Posted 12.03.2011 | Healthy Living
Read More: Breast Cancer Screenings, Personal Health, Breast Health, Breastfeeding, Bslide-Yoplait, Pregnancy, Breast Cancer, Cure, Breast Cancer Vaccine, Parenting, Breast Cancer Awareness, Breast Cancer Research, Health, Yoplait, Cancer, Breast Cancer Prevention, Breastmilk, Medical Breakthroughs, Breast Cancer Treatment, Healthy Living News

In the fight against any disease, there's always plenty of bad news to go around. In honor of Breast Cancer Awareness Month this year, however, we hav...

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Laura Stampler

Yoplait Pulls Ad Said To Echo Eating Disorders

HuffingtonPost.com | Laura Stampler | Posted 04.13.2013 | Women
Read More: Yogurt, Women and Advertising, Video, Advertising, Anorexia, Yoplait, Eating Disorders, General Mills, Neda, Bulimia, Slidepollajax, National Eating Disorders Association, Women News

Yoplait has agreed to pull a yogurt commercial that the National Eating Disorders Association (NEDA) believes could trigger dangerous behavior in thos...

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Short takes: 3D, yogurt, celebrity genealogy and more

Marshall Fine | Posted 05.25.2011 | Entertainment
Read More: Sinbad, Christian Troy, Dannon, Sharon Osbourne, Goldberg, Burn Notice, The Runaways, Michael Westen, Marshall Fine Blog, Nip/Tuck, Cloudy With a Chance of Meatballs, Sarah Jessica Parker, Faces of America, Alice in Wonderland, Yoplait, 9, Cyndi Lauper, Meryl Streep, Donald Trump, Secret of Kells, 3d, Henry Louis Gates, Who Do You Think You Are, Avatar, Entertainment News
Marshall Fine

Things that have been bugging me lately but which aren't worth an entire post: Why is it that the first thing a 3D film does to establish its, well, ...

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The Flat Belly Food You Don't Know About: Kefir

Leslie Goldman | Posted 11.17.2011 | Healthy Living
Read More: Lactose Intolerance, Men's Health, Irritable Bowel Syndrome, Kefir, Weight, Dairy, Yoplait, Yoghurt, Lifeway, Smoothie Recipies, Smoothies, Healthy Living News
Leslie Goldman

Unless you hail from Russia or really pay attention when perusing the yogurt aisle at the grocery store, chances are, you've never heard of this 2,000-year-old nutritional rock star: kefir.

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Yoplait Debuts Carbonated Yogurt To Attract Tweens

Fortune | Matthew Boyle | Posted 05.25.2011 | Business
Read More: Yoplait, General Mills, Fizzix, Yogurt, Business News

Ready or not, here it is: Looking to make yogurt more palatable to tweens, Yoplait has come out with carbonated yogurt in a tube. Called Fizzix, this...

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