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Youth Marketing

Is Apple Losing Its Cool Factor?

Larry Magid | Posted 04.02.2013 | Technology
Read More: Samsung, Apple, Youth Marketing, Technology News
Larry Magid

Although I haven't seen breakdowns by age, there is some evidence that Samsung is having a big impact on Apple's smartphone market share.

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Tribal Marketing

Tina Wells | Posted 05.25.2011 | Business
Read More: Tina Wells, Chasing-Youth-Culture-and-Getting-It-Right, Youth, Marketing, Youth Marketing, Business News
Tina Wells

If you enter a roomful of crying but healthy babies, chances are they all share at least one of the same needs: food, sleep, a diaper or some undivide...

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Obama's Victory, Gen Y, and the New Rules for Communication

Kirk Snyder | Posted 05.25.2011 | Business
Read More: Communication, Barack Obama, Gen Y, Youth Vote, Communication and Politics, Obama Internet, Internet Campaigning, Marketing to Youths, 2008 Presidential Election, Electronic Campaigning, Obama Youth Vote, Youth Marketing, Age of Awareness, Joe the Plumber, New Media, President Elect Obama, Communication and Campaigning, Business News
Kirk Snyder

It's clear that the reason so many young people became involved with the Obama campaign was because he reached them based on an understanding about these new rules for communication.

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