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Youth Marketing

Youth Culture: Uniting Nations Through Hip-Hop

Marlene Morris Towns | Posted 03.21.2014 | Business
Marlene Morris Towns

For decades, hip-hop has broken down political barriers and tension with international countries.

3 Cost-Effective Ways Brands Can Achieve Marketing Success With the Young Urban Population

Shawn Prez | Posted 03.16.2014 | Business
Shawn Prez

An audience wants to feel included as part of your brand experience -- not like a second thought that is less important than another demographic. By not fully targeting the urban youth community, marketers may be ignoring an incredibly viable market.

Is Apple Losing Its Cool Factor?

Larry Magid | Posted 04.02.2013 | Technology
Larry Magid

Although I haven't seen breakdowns by age, there is some evidence that Samsung is having a big impact on Apple's smartphone market share.

Tribal Marketing

Tina Wells | Posted 05.25.2011 | Business
Tina Wells

If you enter a roomful of crying but healthy babies, chances are they all share at least one of the same needs: food, sleep, a diaper or some undivide...

Obama's Victory, Gen Y, and the New Rules for Communication

Kirk Snyder | Posted 05.25.2011 | Business
Kirk Snyder

It's clear that the reason so many young people became involved with the Obama campaign was because he reached them based on an understanding about these new rules for communication.