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Yvon Chouinard

SXSW Film: Damnation, a Documentary That's Testing the Waters of Corporate Social Responsibility

Vivian Norris | Posted 03.14.2014 | Entertainment
Vivian Norris

I came away from this film feeling I had truly learned something and that I was not being "sold" anything, yet the fact that the film was entirely supported by a "brand," Patagonia, left me intrigued.

Diversity & Mt. Everest: An Interview with Luis Benitez

Stacy Bare | Posted 11.09.2013 | Sports
Stacy Bare

I recently had a chance to sit down with good friend and 8,000 meter guide Luis Benitez to chat about these topics and the future ethic and leadership challenges in the outdoor community.

Fortune Green: Consumers Won't Pay Extra, But Companies Will

Jennifer Schwab | Posted 07.10.2013 | Green
Jennifer Schwab

The top movers and shakers of the corporate sustainability world recently gathered at Fortune Brainstorm Green to examine, analyze and summarize the success of green B to B, and the simultaneous failure of green B to C commerce.

When the CEO Sets the Tone for Transformation in Business

Vivian Norris | Posted 12.04.2012 | Business
Vivian Norris

Lole in Paris, in Canada and elsewhere, holds what are called "meet-ups," or events to which they invite yogis, meditation and massage therapists to their atelier stores -- which double as relaxation spaces.

Reducing Consumption in 2012 -- An Inconvenient but Necessary Resolution

Judith Samuelson | Posted 03.05.2012 | Green
Judith Samuelson

Our economy however, seems built on a set of habits that would suggest that if we all commit to the same resolution of buying less, the layoffs will only get worse. Welcome to the quandary of sustainable consumption.

The Patagonia Music Collective Launches -- Plus a Conversation With John Popper

Mike Ragogna | Posted 05.25.2011 | Entertainment
Mike Ragogna

Today, the environmentally conscious clothing company Patagonia Inc. launches "The Patagonia Music Collective" by releasing two 11-track bundles that are part of an ongoing series intended to be a new model for green giving.

Want to Build a Lifestyle Brand? Build a Lifestyle.

Jenni Avins | Posted 11.17.2011 | Healthy Living
Jenni Avins

Why we don't see this more often with American designers, so keen on the ever-lucrative lifestyle brand. So why not build lifestyles?

The Newest Old Business Trend

Avital Andrews | Posted 05.25.2011 | Business
Avital Andrews

Tithing -- offering a percentage of income for a cause -- dates back to the Old Testament. And lately its popularity is surging in the business world.