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Taleb Rifai

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A Billion Tourists Are Changing The World

Posted: 02/ 1/2012 6:00 am

By the end of 2012, one billion tourists will have traveled the globe in a single year.

This is an extraordinary figure, especially when we consider that just over 60 years ago international tourists stood at a mere 25 million. In 1950, when tourism was the preserve of the privileged few, it would have been almost unimaginable that by 2012 one seventh of the world would be on the move and crossing international border in just one year.

Behind this impressive number lies an increasingly important engine of growth and job creation. Few realize that tourism is directly responsible for 5 percent of global GDP, that one out of every twelve people worldwide are employed in tourism or that tourism accounts for 30 percent of the world's trade in services.

In some countries, tourism today represents an astonishing 25 percent of GDP.

In 2012, as global growth prospects dim and unemployment persists, tourism is finally receiving the recognition it deserves and is increasingly drawn on as a lever for economic expansion. As President Obama quite rightly said while calling for a national tourism policy that underpins job creation, "The more folks who visit America, the more Americans we get back to work. It's that simple."

It is indeed a simple formula. Every extra tourist means more jobs in tourism and related sectors, higher income for families, increased investment in infrastructure and opportunities for development. Tourism - among the top three sources of export earnings for nearly half of the world's Least Developed Countries - is also proving one of the most effective ways to lift people over the poverty line and empower local communities.

However, tourism is about much more than just the numbers. As one of the only economic sectors based entirely on human interaction, tourism also offers a connecting thread between the visitor and the host, fostering respect and mutual understanding in an often divided world. With one billion tourists traveling outside of their countries, the exchanges sparked between people of all walks of life are incalculable.

Against this background, one billion is an exciting milestone and one to be celebrated. But there are millions more still facing barriers to travel. Complicated, lengthy and overpriced entry formalities and visas are making it difficult for tourists, especially from rapidly growing economies, to travel, to visit, to spend their tourism dollars.

At the same time, one billion is a serious responsibility on the tourism sector. Unplanned and poorly managed tourism development can cause serious harm. We need to be capable of building a more responsible tourism sector; one that protects our common heritage while making it accessible to all and providing the means to preserve it.

The UNWTO Global Code of Ethics for Tourism, a set of guidelines for sustainable and responsible tourism development endorsed by the United Nations, is being increasingly embraced by all involved in tourism. This code and the work of the UNWTO is helping to ensure that the three pillars of sustainability -- economic, environment and social -- remain firmly at the heart of tourism.

Wherever the one billionth tourist arrives, and however she or he arrives, they will be part of one of the fastest growing sectors of the world economy. Acting responsibly and sustainably they will be injecting capital in national economies, protecting landmarks, funding natural parks and supporting the jobs and livelihoods of millions. Amid the doom and gloom of recent years this is surely reason to celebrate.

 
By the end of 2012, one billion tourists will have traveled the globe in a single year. This is an extraordinary figure, especially when we consider that just over 60 years ago international tourists...
By the end of 2012, one billion tourists will have traveled the globe in a single year. This is an extraordinary figure, especially when we consider that just over 60 years ago international tourists...
 
 
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06:22 AM on 02/03/2012
Very great information given I really enjoyed and also want to be a part of the tourist of 2012.
01:25 AM on 02/02/2012
Ethics for Tourism, It's a new paradigm of tourism.
Pauline Jaing
Artist, worker, mother
09:06 PM on 02/01/2012
Tourism is not productive -- it is not a railroad, a plane, an Iphone, or clean water, somethign that ACTUALLY increases the productivity and thus the value of a key part of production, LABOR.

This is another dead end. Toursim moves value around, is all. It is a market for tood, say, but it does NOTHING to enhance the making of food or those who make food! It is not very PRODUCTIVE.

Neither is finance taken by itlsef, and this is our problem.
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manonthelam1
Blogger/escape artist. Shake the shackles. Escape
10:58 PM on 02/05/2012
Tourism moves value around to be sure, and as tourists seek out more adventurous destinations and experiences, that generally means moving that value into developing nations. I would say that's a pretty good thing. Even if it's not an iPhone.
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june53
Common Sense with Civility, Please!
06:39 PM on 02/01/2012
Great article, just one thing missing: Who can afford global tourism when we
can't afford food, housing and education for our children? We can't be consumers
forever without having some hard & fast solid job base to support this illustrious
dream of world travelers helping...Kind of like closing the barn door, after the cows
have gone missing. duh?
04:35 PM on 02/01/2012
US has planning to relax the rules for the Tourist Visas ... That should bring in more people and more $ into the economy.
Cheers,
Madhu
http://10yearitch.com/
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AndyGra
02:00 PM on 02/01/2012
There is a hidden side of Global Tourism, beyond the exhaltations of the Tourist Industry and GDP.
That is the global spread of once local diseases. Now it can't be stopped, I understand. However, the Authorities that are ultimately responsible for Public Health should be aware (maybe they are).
Remember that Europeans brought smallpox and syphillis to the New World. Bubonic plague preceded the Islamic conquering of Constantinople, according to some. Bird flu in Canada is a recent manifestation of the process. In general, it takes 12 days for symptoms to become obvious with virulent communicable diseases.
Do all tourists get immunized beforehand? Do refugees? Ships used to take weeks or months to cross a body of water. Planes take just hours in close confinement.
This is just "food for thought", not to rain on your parade!
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KIVPossum
Moldova Marsupial
01:24 PM on 02/01/2012
Good article. What I find interesting here in Moldova is that even a young secretary has been to a dozen countries on vacation. In the US most people don't bother to get a passport.
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jeanrenoir
12:37 PM on 02/01/2012
Excellent post. Tourism is excellent for promoting human inter-cultural understanding. Too bad such a huge percentage of Americans of all races is too poor to travel beyond a nearby beach. The American masses travel much less than Europeans do, and are much more provincial as a result. Our elites, who travel all the time for business and pleasure worldwide, are as sophisticated as any, but our masses seem to be stuck in the Ozarks, so to speak. Going to Branson, metaphorically speaking, doesn't do much for international understanding. Of course the fact that most Americans can't get much beyond Branson is mostly a commentary on the way the superrich have gutted the economy for Middle America in the last thirty years.
09:46 PM on 02/01/2012
The narrowness and isolationism of middle class Americans is partly due to the ineffectual way foreign languages are taught in schools. Children who are bilingual at home are discouraged from sharing their language and culture at school, not only by students, but often by teachers who do their best to see that all foreigners learn English before the next arithmetic test. There is tremendous pressure to conform, and suspicion of outsiders. Need I say more?
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sgillhoolley
Occupy the discussion.
09:49 AM on 02/01/2012
Why fight for low income jobs? If 1 in 12 people work in tourism, but tourism only accounts for 1 in 20 dollars earned, what is the point of trying to create more of the same? Why allow the better paying factory jobs to move overseas and push for more low paying jobs? That is one of the hidden problems in the unemployment numbers these days...simply being employed is not the issue. Being underpaid and underemployed is the problem, and all these low paying jobs merely hide the underlying problems. It gives the illusion of stabilizing employment, when most people are seeing their investments and their incomes drop significantly. People who lose their job and find another are taking longer to find that new job, and generally seeing their salary plummet 20-40%.