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Tammy Tibbetts
Tammy Tibbetts passionately advocates the power of social media to create social change. She is the founder and president of She’s the First, a not-for-profit that sponsors girls’ education in the developing world, helping them be first in their families to graduate. In the process, She’s the First fosters leadership and self-awareness in young Americans, by inspiring them to lead creative fundraisers and correspond with sponsored students. These efforts shape a rising generation of well-educated global leaders, future philanthropists, and cross-cultural communicators.

Tammy co-founded GIRLS WHO ROCK, the benefit concert for She’s the First during Internet Week New York, which has raised more than $23,000 in two years for girls’ sponsorships in Tanzania and Uganda.

She’s the First has been recognized at Glamour’s Women of the Year Awards at Carnegie Hall and in the Huffington Post’s “Greatest Person of the Day” series. In 2010, Levi’s named Tammy a Social Change Ambassador for its Shape What’s to Come campaign.

While scaling She’s the First, Tammy freelances as the social media editor at Seventeen magazine. She is a member of the Young Entrepreneur Council and New York Women in Communications. Tammy graduated Phi Beta Kappa from the College of New Jersey with a B.A. in journalism.

Blog Entries by Tammy Tibbetts

Could Cupcakes Raise a Million Dollars? Maybe. Can We? Definitely

(0) Comments | Posted November 30, 2012 | 3:10 PM


In theory, you could bake a million cupcakes to raise a million dollars to make a social change. She's the First has preliminary evidence. Consider this: With just a couple hundred student teams behind our campaign, we have already raised...

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Meeting Emotional Creatures in Brooklyn

(0) Comments | Posted October 3, 2011 | 11:00 PM

Once upon a Saturday in Brooklyn, three young women walked into the Brooklyn High School of the Arts auditorium, although very different paths led them there.

Girl #1 was a tall redhead, probably in her early 20s, who ventured out of her apartment on this damp, gloomy afternoon in pursuit...

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A Tie-Dye Cupcake Can Change the World

(2) Comments | Posted August 28, 2011 | 5:54 PM

When Lindsay Brown, a junior at the University of Notre Dame, decided to host a bake sale in her dorm last year to fundraise for girls' education at the Kopila Valley Children's School, she had no idea that she was launching a movement. But her success, raising $900...

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Raising Our Voices for Girls' Education at Internet Week New York

(0) Comments | Posted May 31, 2011 | 3:17 PM

How do you take an event for 400 people, produced entirely by an all-volunteer, under-age-30 team, in the most expensive city in the U.S., and get an entire nation excited about it, so that you can raise at least $20,000 to sponsor 42 girls in a developing world country, where...

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Putting a Girls' Education Spin on National Poetry Month

(0) Comments | Posted April 20, 2011 | 2:35 PM

Never underestimate the potential of a tweet. Without one special tweet from @shesthefirst two weeks ago, there would not have been eight girls inside a Brooklyn classroom yesterday, filling the room with their voices, pouring laughter into the silent halls, which were otherwise empty on spring break week....

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Music is Universal, Education Should Be Too

(0) Comments | Posted February 22, 2011 | 12:32 PM

Girls around the world fascinate me endlessly. Although I'm 25, I'm able to develop a bond, and an awareness of their dreams, through social media. I'm focused on girls in my day job, where I tweet for a teen magazine, and after hours, when I'm burning the midnight oil working...

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How Social Networking Is Helping Millennial Women Change the World

(11) Comments | Posted October 27, 2010 | 9:47 AM

I never knew E.B. White -- he died 2 months, 19 days before I was born -- but as a girl, I grew up with his classic story of "Charlotte's Web." Later, as copy editor of my college newspaper, I scrupulously followed his rules of punctuation and grammar from "The...

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A First Birthday Like None Other

(2) Comments | Posted October 26, 2010 | 4:35 PM

Although you can't remember it, you've probably seen photos of your first birthday party: you in a highchair, wearing a cone hat strapped around your chin, seated behind a frosted cake inscribed with your name and adorned with a waxy '1' candle. Do you ever wonder what your parents and...

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Celebrities Donate Dresses, Make Prom Dreams Come True

(2) Comments | Posted April 12, 2010 | 4:13 PM

At LA's Prom Closet's annual giveaway event in Los Angeles, 200 high school girls who couldn't afford prom dresses received them for free. They scoured through racks bursting with colorful tulle and taffeta to choose their dream dress. Long, elegant gowns, some embellished with sparkly stones and sequins,...

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Cupcakes That Change the World

(0) Comments | Posted March 1, 2010 | 11:35 AM

There's a pin tacked to my bulletin board that says "Make Cupcakes, Not War," bought from Johnny Cupcakes, the indie clothing brand. It's a cute spin on the "Make Love, Not War" buttons of 1960s American counterculture, but it's not a complete joke. From what I've seen, cupcakes...

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The Year of Rice Dinners

(0) Comments | Posted February 1, 2010 | 9:22 AM

It's rather ambitious to start a trend these days, if you're not a celebrity or a Twitter hash tag. But I'm going to give it a shot anyhow -- I'm declaring 2010 the Year of Rice Dinners. My goal: to feed 100 children in Liberia for one year, at the...

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My Industry Role Model is My Nonprofit Muse

(0) Comments | Posted December 31, 2009 | 12:13 PM

There's a trifecta of causes that I embrace -- child development in Liberia, prom dress donations, and girls' education -- each a very different labor of love. But they all share a single guiding light, a legendary editor whose mantra for her magazine became...

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Why Your Nonprofit Needs Gen Y

(0) Comments | Posted December 23, 2009 | 5:44 PM

There are many New Yorkers who lead "double lives," as Time Out New York reported in an issue earlier this year. I can relate. I'm a prom Web site editor who in my after-hours and weekends doubles as director of the MacDella Cooper Foundation, a charity supporting orphans...

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The Power of Prom Dresses

(0) Comments | Posted December 7, 2009 | 1:35 PM

If we were to play a little free association, and you asked me to say the first thing that "December" brings to mind, I probably wouldn't say Christmas, yuletide greetings, or chestnuts roasting by an open fire. My brain, at least since 2007, thinks "prom."

Every year in December,

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