Tanja Aitamurto is a Finnish journalist based in Silicon Valley. She covers hi-tech and social media, but also topics such as cougar women and Bonneville land speed record racing. She is doing research about the business models for journalism, and is especially fascinated by the potential of crowdsourcing and crowdfunding in journalism.

Prior to coming to California, she worked as a staff writer for the leading daily in Finland. She was specialized in foreign affairs, and she has done reporting in Afghanistan and widely in Africa. She has taught journalism in Zambia, and worked as a reporter for the Namibian Press Agency in Namibia.

Having had two malarias gained in her travels in Africa, she is passionate about fighting malaria in the world.

She has studied innovation journalism at Stanford, and has three degrees from the Jyvaskyla University, Finland.: a M.A., a M.Sc., and a Licentiate.

Blog Entries by Tanja Aitamurto

The Obama-Effect in Journalism: Decentralized Editorial Power

Posted November 17, 2009 | 12:40 PM (EST)


The Obama-effect of donating is happening in journalism. In Obama's case, small donations from a big crowd made his campaign possible. In journalism, many small donations fund costly story projects.

The most recent sign of the evolving power of crowdfunding was seen in the New York Times. In the science...

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Sophisticated Tree Hugging: the Pure Joy of Public Data

2 Comments | Posted November 11, 2009 | 01:42 PM (EST)


What happens when a city releases public data for anybody to use? The city becomes a better place to live.

Disabled people can more easily find nearest blue zones, which are parking spaces for the disabled. The most kid friendly neighborhoods can easily be found on a web page....

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Targeted, Hyper-Personalized, Real-Time Ads - Please Come to Me!

Posted October 28, 2009 | 12:51 PM (EST)


Have you ever clicked on an ad on a website? I have, once. I clicked on an ad on my Facebook page, and the ad was promoting a new yoga studio in my neighborhood in San Francisco. I clicked to get a free week of yoga.

Other than that, I...

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Disillusionment of a Finnish Maiden: Political Corruption, Quality Hardwood

3 Comments | Posted October 20, 2009 | 05:04 PM (EST)


When discussing corruption with my African friends I can no longer show that innocent, pitiful look and say: "Corruption must be a terrible problem, but it is not really my problem. We don't have it in my country, as we are a transparent, organized, and fair nation."

The problem...

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