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Tanja Aitamurto Headshot

Success With Paid Content Online: Case Study of Swedish Aftonbladet

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In this tumultuous age in media industry, it is delightful to find successful experiments in the field. I found a fascinating initiative at Aftonbladet, the most read Swedish newspaper which has succeeded to create a stable base of paying online customers.

Aftonbladet has a freemium model in which the readers can pay either by subscriptions or micropayments. More about Aftonbladet's model on my post on the PBS MediaShift.