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All The Blog Posts

Liz Sarachek Blacker

BIO

Multi-Screen Consumption Behavior Heightens Hispanic Purchasing Power

Liz Sarachek Blacker | Posted December 3, 2012

According to our study, Hispanics outpace non-Hispanic consumers in terms of smartphone ownership -- with 57 percent of Hispanic consumers possessing smartphones vs. 46 percent of non-Hispanics.
Amanda Slavin

BIO

Sales With a Soul, Are You Selling Yourself Short?

Amanda Slavin | Posted December 3, 2012

If you aren't able to sell, sell, sell without feeling like you are selling your soul in the process, you should reevaluate how much you believe in the product and yourself.
Rebekah Iliff

BIO

Tech's Gender Gap: Real or Silicon (Valley) Made

Rebekah Iliff | Posted December 3, 2012

In terms of the tech industry, many say this gender gap exists because not enough females are equipped to fill roles as engineers or developers. But they're wrong. The real gender gap in tech is much narrower than we may imagine.
Susan Moeller

BIO

NEW STUDY: Mobile Phones Put the 'Social' in Social Media

Susan Moeller | Posted December 3, 2012

More than any other platform, mobile phones have initiated a global youth digital culture, by making content and comment available all the time, wherever students are. The result is that students not only take in endless amounts of information, but personalize and reorganize it.
Alex Palombo

BIO

Cybersecurity Under the COPPA Cabana

Alex Palombo | Posted December 3, 2012

It came to my attention looking through my own Facebook Timeline that children being born now could very well have their entire lives documented online -- from birth. Children are growing up online now and need security.
Adam Lipsius

BIO

Protecting Creative and Intellectual Property on the Internet

Adam Lipsius | Posted December 3, 2012

It is respect for all craftsmen and conjurers and job creators -- and the expectation that society will protect their ability to profit legitimately from their work -- that's at stake when setting the balance on copyright protection in our digital era.
Kayley Kravitz

BIO

Resurrecting MySpace

Kayley Kravitz | Posted December 3, 2012

MySpace 2.0 looks sleek, shiny and fresh borrowing the best bits of everything from Facebook to Tumblr to Spotify. After the disastrous launch of Google+, what can we expect from a resurrected MySpace?
Connie Dieken

BIO

The Successful Executive Apology: Learning From Apple CEO Tim Cook

Connie Dieken | Posted December 3, 2012

We're all prone to messing up from time to time. Hopefully your transgression won't be as public as Apple's. But if it is, you'll tackle it head-on with honesty and grace.
Dr. David Svaldi

BIO

Educational Integrity in Post-Truth America

Dr. David Svaldi | Posted December 3, 2012

When we don't even share the same facts anymore, because the truth is being manufactured and remanufactured, we lose any ability to reach consensus or to compromise, and problems go begging for solutions we can never agree upon.
Jason A. Llorenz

BIO

The Kind of Innovation America Needs

Jason A. Llorenz | Posted December 3, 2012

We must grow and mentor cutting edge entrants to tech if we are to forge a new middle class in a new economy with very different rules.
Dr. Sasha Galbraith

BIO

Former Cisco Executive Shows Executive Women the Value of Networking

Dr. Sasha Galbraith | Posted December 3, 2012

Pop quiz: What do IBM, Pepsi-Co, Dupont, Campbell Soup, Xerox and Kraft Foods have in common? They're all led by female CEOs. In fact, with the appointment of Marissa Mayer as CEO and President of Yahoo! in July, women have upped their game on the Fortune 500 list, with 20 female CEOs among the ranks.
Fundacion MEPI

BIO

How Latino Youth Stay Informed

Fundacion MEPI | Posted December 3, 2012

Seven out of ten young Mexicans are getting their news by accessing links in their Facebook or Twitter accounts, according to the Mexican Internet Association. I am part of that statistic.
Rabbi Jason Miller

BIO

Apple's Jerusalem Problem

Rabbi Jason Miller | Posted December 3, 2012

The irony in this story is that without Israel there would be no iPhone. The newer iPhone versions use a microchip that was developed in Israel by Qualcomm Israel.
Russell J. Sapienza, Jr.

BIO

Let the Games Begin: PwC Observations on Video Content and Gaming Consumption

Russell J. Sapienza, Jr. | Posted December 3, 2012

A survey of more than 600 U.S. participants and follow-up focus groups found that although gamers now spend more time playing games than streaming movies or TV shows to their computer, phone, and game consoles, they're hungry for more.
Susan Credle

BIO

Advertising Isn't Dead

Susan Credle | Posted December 3, 2012

I don't think technology is the big change happening in this industry. Something different is going on today -- a change that I haven't seen in the almost 30 years that I have been in advertising. Something that I believe does truly threaten our industry.
Olli Siebelt

BIO

iPhone 5 Means New Opportunities (and More Work) for Brands, Developers and Agencies

Olli Siebelt | Posted December 3, 2012

With all the Advertising Week panels and workshops regarding new trends in mobile and content distribution, it only makes sense to take a quick look at Apple's launch of iPhone 5 and consider what this latest version and iOS6 inclusion means to developers, marketers and ad people.
David Gwozdz

BIO

Move Over Online, Mobile Is the Main Event

David Gwozdz | Posted December 3, 2012

For so many years, a lot of the companies and ad technology companies building mobile advertising capabilities have been relegated to the cheap seats in the back with little attention or ad dollars allocated to it. Well, that's not the case anymore.
Rick Liebling

BIO

99 Products and I'll Pitch Each One

Rick Liebling | Posted December 3, 2012

Right now, popular culture is driven by hip hop culture. So, where do agencies go from here when it comes to connecting with consumers through music?
Peter Friedman

BIO

A Different View: Why Facebook Is Worth More & Wall Street Is Wrong

Peter Friedman | Posted December 3, 2012

Facebook is building great value for consumers and brands; it's a very valuable company. Wall Street's negative analysis completely misunderstands the Facebook business model -- and to some extent, the entire nature of the social media market.
2morrowknight

BIO

Social Media and the Presidential Debates

2morrowknight | Posted December 3, 2012

Social media will be to this election what television was to the 1960 victory of John Kennedy, and what radio was to the multiple victories in the '30s and '40s of Franklin Roosevelt.