THE BLOG
05/19/2010 09:48 am ET | Updated May 25, 2011

Graham Hill: Why I'm a Weekday Vegetarian

We all know the arguments that being vegetarian is better for the environment and for the animals -- but in a carnivorous culture, it can be hard to make the change. Graham Hill has a powerful, pragmatic suggestion: Be a weekday veg.

Graham Hill founded the eco-blog and vlog TreeHugger.com, to help, as he says, "push sustainability into the mainstream," with a design-forward style and an international, wide-ranging team committed to transforming complex issues into everyday concepts. It's been called "the Green CNN." The TreeHugger team was even asked to join the Discovery Communications network as a part of their Planet Green initiative, and Hill now makes appearances on the green-oriented cable channel.

Before Treehugger, Hill studied architecture and design (his side business is making those cool ceramic Greek cups). His other company, ExceptionLab, is devoted to creating sustainable prototypes -- think lamps made from recycled blinds and ultra-mod planters that are also air filters.