08/11/2010 11:12 am ET Updated May 25, 2011

Los Angeles Events and Gossip: Angeleno Mag Pool Party, Avalon Hotel Wednesdays, Alex Hitz Hosts Book Signings and More

Looks like Avalon Hotel in Beverly Hills is about to become cool -- Ashlee Margolis is hosting a night there -- co-hosts include jeweler Anita Ko, Jimmy Choo publicist Sara Riff, Ian Edelman Writer ("How to Make It in America"), and director/photographer Patrick Hoelck (who directed Scott Caan's last film). UPDATE FROM THE EVENT: Cabanas, rustic pizzas, Prosecco surround the cute pool with an easy exit valet pick up in the back. I saw Cliff Cantor, Jesse Erhman (Warner Bros, Crossroads), Laura and brother David Katzenberg (Harvard-Westlake, "Hard Times of RJ Berger"), and Louise Roe (from The City who now has a reality show called "Plain Jane" on the CW at 9pm where she helps blah girls get not so blah guys).

Carly Steel invited me to a party for Coco Cola heir Alex Hitz -- he is hosting a soiree for his friend Susan Fales-Hills to celebrate her new book "One Flight Up". UPDATE FROM THE EVENT: Guests included Rochelle Gores Fredston (daughter of Alec Gores and owner of Arcade boutique), Wendy Stark (former editor of Vanity Fair, daughter of Ray Stark), Nikki Haskell, Barbara Davis, Marilyn Heston, Degen Pener, Pauletta Washington (Mrs. Denzel), Dale Mason Cochran (Mrs. Johnnie), Alfre Woodard, Bravo director of development Christy Dees, and Cory & Colet from ITV ... Alex, who caters all his own events, has a gift for world class southern comfort cooking, had tea sandwiches & champagne; the hit hors d'oeuvre of the evening was his signature bacon wrappd dates. Alex's family friend and guest of honor, Susan Fales-Hills, a beautiful author, Harvard grad and contributer for Vogue, Travel and Leisure and Town& Country, was on hand at the base of Alex's outdoor infinity staircase to greet guests, graciously signing and giving away copies of her book "One Flight Up" about "a pack of feisty thirty-somethings, all friends since grade school at Sibley Academy, an Upper East Side institution for sophisticated ladies-in-training".

Tamsin Lonsdale is having a Super Club at the Hollywood Tower -- a historic landmark and residential building on Frankin and Gower. UPDATE FROM THE EVENT: Overheard among cute 1930's striped bathing suit models, news that Richard Branson's new production company is about to open offices in Santa Monica in his deal with Relativity Media's Rogue Pictures. Marika Krissman tells me she has done a board over-haul as the recently inducted MOCA Contemporaries board President. Attendees include Adam Divello (creator of The Hills and The City), Sarah Weidman, VP of Development at Style Network, Tatiana Kelly & Jim Young -- producers around town..

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