"The Apprentice" Losing Its Magic... Lost 41% Of Viewers, Over $100M In Ad Revenue...
Donald Trump's "The Apprentice" is showing serious signs of exhaustion. Ratings and ad dollars are on the decline at the NBC/Mark Burnett franchise, and media buyers grumble that its heavy reliance on branded entertainment tie-ins threatens to turn the show into an infomercial.
Last season?
Some wonder whether the fall season will be the last for a show that was a hit when it made its debut in January 2004. Mr. Burnett's contract with NBC for "The Apprentice" expires this fall, and Mr. Trump is committed only through the end of the sixth season, which begins shooting in Los Angeles in June.
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