The Colbert Report Dominating The Web...
The people behind "The Colbert Report" may be the smartest minds in televison: While everyone else frets about YouTube, web TV, and platform integration Stephen Colbert & Co are already galvanizing the online to action and integrating fan content into the show, to hilarious effect. It is, in a word, freaking brilliant.
Never mind citizen journalism, thanks to last night's episode "The Colbert Report" has become the first program to feature fan content -- and open the floodgates to more. Last week, Colbert did a hilarious rendition of a Jedi knight, whipping a lightsaber around in front of a greenscreen (see it here). Last night, Colbert announced the "Stephen Colbert Greenscreen Challenge" where members of the Colbert Nation (a website as well as a movement) were invited to try their hand at filling in the rest.
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