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Tien Tzuo
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Tien Tzuo, widely recognized as one of the thought leaders in the software-as-a-service industry, founded Zuora in 2008 and serves as Chief Executive Officer.

As Zuora’s CEO, Tzuo has evangelized the shift to subscription based businesses models and the complex billing structures they inherit, coining the phrase Subscription Economy.

In an effort to empower this new Subscription Economy, Tzuo has spent over two-and-a-half-years working with the best companies in the world to build an award-winning platform powerful and flexible enough to fuel any subscription business.

Under his leadership, Zuora has become one of the fastest growing SaaS companies, carries an extensive list of prestigious industry awards, and became cash-flow positive at a record rate.

Before Zuora, Tzuo was one of the “original forces” at salesforce.com, joining as employee number 11. In his 9 years at salesforce.com, Tzuo built salesforce.com’s original billing system and held a variety of executive roles in technology, marketing, and strategy organizations, including building out the product management & marketing organization, serving as Chief Marketing Officer for two years, and most recently as Chief Strategy Officer.

Prior to salesforce.com, Tzuo was at CrossWorlds Software, where he launched CrossWorlds' Telecommunications business unit focused on integration with billing systems such as Portal, Kenan, Amdocs, and MetaSolv. Earlier, at Oracle Corporation he managed several of Oracle's largest Telecommunications accounts, including MCI, NYNEX, Bell Atlantic (now Verizon), and AT&T.

Tzuo was named CMO of the Year Finalist by the CMO Council and BusinessWeek Magazine while at salesforce.com and is on DestinationCRM’s Who’s Who in CRM list. He is on the Board of Directors for both Radian6 and Network for Good.

Tzuo holds a bachelor’s degree in electrical engineering from Cornell University and a master’s in business administration from the Stanford Graduate School of Business.

Blog Entries by Tien Tzuo

The Spare-Change Startup

(0) Comments | Posted January 18, 2013 | 5:54 PM

It has never been easier to get a startup off the ground. Having launched my own business, I've experienced this first hand. When looking at the core IT services that pin your company together, the choice of services is vast. The majority of these IT solutions are now available through...

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Avis Buys Zipcar and Enters Subscription Economy

(0) Comments | Posted January 7, 2013 | 1:20 PM

On Wednesday, Avis Budget Group announced it would be purchasing car sharing service Zipcar for nearly $500m, (£307m). To many, this purchase was only a matter of time. Five years ago, we saw the writing on the wall: from the rise of Salesforce to the popularity of Netflix to Zipcar's...

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Launching a Business - Easier With Subscriptions

(1) Comments | Posted November 5, 2012 | 7:00 PM

Whether you're shopping for the latest fashion, the flashiest cars, or even the tastiest snacks - there's a subscription for that. And whether you're challenging established industries or doing something new, it's a great time to be an entrepreneur with a subscription business. But what many entrepreneurs don't realise is...

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The Paywall Is Just the Beginning: Why Variety's Decline Matters

(0) Comments | Posted October 30, 2012 | 6:20 PM

The decline of Variety magazine and its subsequent sale is further proof of the thin tightrope the media and publishing industries are walking today. The iconic magazine looked by all accounts to be doing the right thing: investing online and moving its content behind a paywall.

And "Paywall 1.0" was,...

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Is This the End of Ownership?

(4) Comments | Posted September 13, 2012 | 8:00 PM

The way in which we buy and consume products is rapidly changing. The world we once knew - where we owned physical products like CDs, DVDs, newspapers and even cars - is rapidly coming to a close.

Instead of buying products upfront, more people are subscribing to services and renting...

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Five Ingredients to Get the UK on the Entrepreneur Map

(0) Comments | Posted July 3, 2012 | 2:20 PM

Why is Silicon Valley synonymous with technology innovation rather than the Thames Valley? What is the magic formula for nurturing start-ups and fostering the next generation of wealth creators? What are the carrots that we need to dangle before entrepreneurs to convince them that the UK can be ground zero...

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The Silicon Valley Ingredients Needed for London's Tech City

(0) Comments | Posted June 15, 2012 | 6:39 AM

In the last few years, London has emerged as one of the top three places for tech entrepreneurs to start a business, as a recent TechCrunch article on the Startup Genome unveiled.

The UK government clearly recognises the importance of encouraging growth in the start-up arena and is doing just...

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