Tim Berry is president and founder of Palo Alto Software, co-founder of Borland International, and founder of bplans.com. He writes about business planning, entrepreneurship, and small business in his blogs Planning Startups Stories and Up and Running. He's on twitter as Timberry.

He is the author of The Plan-As-You-Go Business Plan, published by Entrepreneur Press in 2008; and several other books on business planning and starting a business. He is the conceptual author of Business Plan Pro.

He spent the 1970s as a foreign correspondent in Mexico City, where he wrote for Business Week and Financial Times, among others. In the 1980s he got a Stanford MBA and was involved in the early Silicon Valley. He consulted to Apple Computer in business planning from 1982 through 1994.

Tim is a nationally known expert in business planning.and has been interviewed by CNN, MSNBC, Forbes, Money Machine Television, and Inc. He's spoken on business planning to audiences in 14 countries, most recently as a guest of eBay at its annual conference. He teaches a course in business planning at the University of Oregon.

Blog Entries by Tim Berry

A Great Debate About Ideas

Posted July 1, 2009 | 11:29 AM (EST)


Here's an exciting development: a true debate on ideas, on the web, spontaneous combustion, involving some very well known great thinkers of our time: Chris Anderson, Malcolm Gladwell, Seth Godin, Mark Cuban, and Ellen Goodman.

Chris Anderson gathered the wood and laid out the fire. He's editor of Wired...

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Venture Capital: Innovation, or Big Business in Disguise?

9 Comments | Posted June 29, 2009 | 11:11 AM (EST)


Is venture capital new, innovative small business, or just big business disguised?  Steve King at Small Biz Labs this morning has a good summary of the debate about venture capital and government-funded Small Business Innovation Research (SBIR) grants.

Last year 3,600 smaller...

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5 Points on Selling Without Selling Your Soul

10 Comments | Posted June 25, 2009 | 10:37 AM (EST)


You know who you are. You hate selling, but here you are, making your way as entrepreneur, having to sell or sink.

Me? I'm a terrible salesperson. I'm also bad at networking, cocktail parties, and small talk with people I don't know. Do I seem stuck up, aloof? Not really,...

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Big Brother vs. Social Media vs. Basil Fawlty

23 Comments | Posted June 3, 2009 | 10:55 AM (EST)


Secret cameras, secret Web utilities tracking employees' Web use, secret phone recording and IM monitoring: that's creepy. That's BIG BROTHER: the Orwellian 1984 nightmare. But bosses reading your tweets and Facebook? What's creepy about that isn't that bosses might do it, it's the rest of us complaining about...

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18-Point Twitter Primer

9 Comments | Posted May 28, 2009 | 11:33 AM (EST)


I'm getting to know Twitter more these days, using it more, and enjoying it. I'm Timberry on Twitter. I'm frequently grateful to Twitter friends for pointing out good ideas, blogs, thoughts, pictures. Twitter enlivens my day, and brightens my writing.

I'm beginning to develop a sense of what to...

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The First 100 Days from Small Business Viewpoint

8 Comments | Posted April 29, 2009 | 10:15 AM (EST)


First 100 days? Small business? Face it: the federal government moves way, way more slowly than the average small business. Small business doesn't wait.

I asked other small business owners. How do you think the Obama administration did for small business in its first 100 days. I got a...

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Branding as Soul, Karma, and a New World

1 Comments | Posted April 22, 2009 | 10:06 AM (EST)


The boom in social media, my happy association with some very smart Generation Y people, and a good book or two (Me 2.0, among them, and Dirty Little Secrets of Buzz) have me very intrigued with a broader application of branding.

I was taught to think of branding as...

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Pendulum Swings Against Business, Banks, and Bonuses

Posted March 25, 2009 | 02:34 PM (EST)


Two Very Important Sentences:

Fred Wilson of AVC posted my favorite line from the president's press conference today; and the whole post -- brilliant blogging, in my opinion -- was this simple quote:

At the same time, the rest of us can’t...

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Loving and Hating Twitter in Five Easy Pieces

Posted March 24, 2009 | 02:47 AM (EST)


I love twitter. What blogging is to email, twitter is to instant messaging (IM) ... and then some. You can follow me on twitter as Timberry. I'm like a fish with a shiny new thing. And, with due respect to the MSNBC line (if you don't get it,...

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8 Hard Truths About Stimulating Small Business

Posted March 18, 2009 | 02:44 PM (EST)


The trouble with a small business bailout is deeply rooted in practical logistics. Small business is as diverse and wide spread as the country is. There are something like 25 million small businesses, and 20 million of them have no employees. How does the government help them?

It's time to...

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In Small Business It's Innovate or Die

Posted March 16, 2009 | 11:50 AM (EST)


Words and spin department: small business innovation. It's happening all the time, but we use different words to describe it:

But rather than calling it innovation, they simply describe what they do and the results they're looking for. Words such as "tweak," "adjust," "improve" and "change" roll off...
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Who's Winning the Cramer vs. Stewart Battle?

Posted March 12, 2009 | 12:26 PM (EST)


Back in the seemingly pre-historic 1950s an interviewer asked pianist Liberace if it bothered him that people made fun of his flamboyance (which was a code word, back then for being gay). He answered:

"I cry all the way to the bank."

Flash forward: this week and last, Jon...

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Strange Times: Good News Would be Big News

Posted March 11, 2009 | 05:20 PM (EST)


I'm so done with people blaming "the media" for bad economic news. New media or old, one constant is that it's about getting an audience. What's news is what's different, surprising, interesting, or remarkable. It's not good or bad, it's news.

Today I saw the blog post here that...

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Social Media Business Bulls**t

Posted March 10, 2009 | 03:43 PM (EST)


Coincidence? Last night I wrote an email to a nice woman roughly my baby-boomer age answering her "Should I put my business on Facebook?" question with a polite "probably not." This morning I see Michael Gray's post Web 2.0 Weenies and Bulls**t Social Media Economics. I think it's more...

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Small Business Taxes: Much Ado About Nothing

Posted March 8, 2009 | 07:32 PM (EST)


All the blather about Obama's small business taxes is sound and fury only, signifying nothing except perhaps how few non-business opinion leaders know what they're talking about when they talk about small business.

Here's the deal, and I say it as somebody who's built my own business from zero to...

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Bad Apples Get Loud in the Crowd

Posted March 5, 2009 | 05:12 PM (EST)


What a shame. The wisdom of crowds is a good idea. User reviews is another good idea. You click and then read. There's reassurance of good reviews. How many times have you been influenced by reviewers' stars for one product or another. And lately also for services (as in Google...

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Business Credit Crunch: Where it Really Hurts

Posted February 22, 2009 | 05:20 PM (EST)


Last week we asked business owners about business credit: bank loans, commercial credit, SBA loans, etc. Results were not good, as the numbers (below) show. But perhaps more importantly, we examined what the small business credit crunch really means - not as numbers or statistics, but as hard times for...

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News Flash: Research Shows Planning Pays Off for Startups

Posted February 10, 2009 | 01:18 PM (EST)


How do you spell "no-duh?" New research just released by the SBA shows that Advance Planning Pays Off for Start-Ups. That's the headline on a good piece of reporting by Kelly Spors of the Wall Street Journal's Independent Street. And, to be fair, she also offers...

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Credit Crunch: Is Your Business Getting Squeezed?

Posted February 9, 2009 | 02:01 PM (EST)


It should be a simple question, right? How bad is the credit crunch for small business? Here we are, having just passed a huge national stimulus bill and heard Treasury Secretary Tim Geithner's outlines for his economic strategy.

Will the stimulus work? For whom? And what about the...

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Down the Social Media Rabbit Hole

Posted January 26, 2009 | 11:26 AM (EST)


Last week John Jantsch posted My Social Media System, detailing his twice-daily, daily, weekly, and monthly routines in blogging, Twitter, and so on. In email he asked me (and several others) to join in:

I would love it if you would consider writing a similar post on your...

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