It's really a shame. As the world moves faster and faster, tools get better, change is more rapid, people, businesses, and organizations need good business planning more than ever. Unfortunately, as the need has grown, so too has the size of the whoppers that experts who should know better tell.
Business plans are a waste of time, for example. In what world is breaking down uncertainty and setting directions and laying down steps to get there a bad idea? Nobody reads them? The businesses damn well better, if they want to control their own destiny and head in the right direction. Even more so as the pace of change quickens.
So, in honor of that, here's my list of the top 10 business-plan lies. You be the judge: How bad are these? How much damage do they cause? Which is the worst?