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Tim Berry

Tim Berry

Posted: December 17, 2008 03:22 PM

Survey Shows Bleak Outlook on Small Business


They call this synchronicity. As I write this I'm looking at more than 500 responses to our small business survey that we started two days ago. And I'm also looking at an unusually bleak, cold, and wintery scene in Western Oregon, which is normally green and gray and rainy this time of year, but is now white and icy and arctic. And there's a match there.

You don't have to take my word for it. At the end of this post we're putting three maps showing different views of the data, including an interactive one you can click on to open up individual comments. And below that, you can download the raw data and add your own insights -- or what the heck, show me where I'm interpreting the data wrong. We'd also really like to hear from you about it, please leave your thoughts as comments on this post.

The quick summary is that the situation out there in the world of small business doesn't look good. On the interactive map here, you can click on any circle to open up the actual responses we got, including comments.

Interactive Map with Comments:

View Larger Map

For example, just about a third of the businesses that responded have had layoffs already, and almost half have reduced hours. Overall, they say layoffs are about equal to 15% of the total remaining jobs from the companies in the survey.

The results so far are surprising to me. I would not have guessed that 32 percent of the companies have already laid people off. I feel like things are bad, but that's worse than I expected. And I would not have guessed that 49% have reduced hours.

It gets worse as I browse through the predictions for next year. The average guess is sales declining by 49%.

The hardest to read are the ones that aren't trying to blame or complain, but just describing their situation. For example:

I cannot overstate how profoundly sad I am to have had to lay off staff members and reduce the hours of those who remain. I have been working like mad trying to figure out a way to survive in these enormously trying times. I've always provided our staff with health insurance benefits and year's end bonuses. Right now I am unable to even pay our monthly bills.

Many are profound in their simplicity. This one projected 70 percent decline in sales, adding,

We are event planners. No one wants to look like they are spending money and no one wants to look like they are celebrating.

And I couldn't help noticing the one saying sales will go down 70 percent and describing the situation eloquently enough with one simple word, an expletive.

There are also those bright spots, the exceptions. One owner expects to double sales next year; they sell nutritional cleansing products. A business that ships Maine lobsters via airfreight reports strong growth because the price of lobster is down. An insurance broker expects to double the business next year because "people and businesses have quit being lazy about their finances."

For the record, this survey -- like the vast majority of the surveys we see these days -- doesn't have the statistical seal of approval we'd get if we rigorously randomized our respondents to represent a cross section of American business. That's very hard to do, and few surveys really do it. What we do have, however, is the collective opinion of the people who saw the earlier post and chose to take the survey. How they are different from a true cross section is anybody's guess.

Map 1: Showing the numbers laid off or work reduced

The circles show the zipcodes of our respondents, the size of the circle indicates the total numbers of employees, and the color shows how many of those numbers were laid off or had work reduced.


Map 2: Showing respondents affected

In this map the circles show the zipcodes of our respondents, the size of the circles indicates the number of employees affected, and the color shows how many of those employees lost their jobs and how many just had hours reduced.

Excel Version of the Data:
http://big.assets.huffingtonpost.com/HuffPost-SmallBiz-Survey.xlsx

Raw Text File of the Data:
http://big.assets.huffingtonpost.com/HuffPost-SmallBizSurvey.txt

Follow Tim Berry on Twitter: www.twitter.com/Timberry

They call this synchronicity. As I write this I'm looking at more than 500 responses to our small business survey that we started two days ago. And I'm also looking at an unusually bleak, cold, and wi...
They call this synchronicity. As I write this I'm looking at more than 500 responses to our small business survey that we started two days ago. And I'm also looking at an unusually bleak, cold, and wi...
 
 
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This user has chosen to opt out of the Badges program
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07:18 PM on 12/25/2008
The U.S. has been having a wild party for a decade as banks have been financing all those that needed credit. This has produced a boom for business as the registers rang and homes were sold to every applicant. The states hired millions of new employees to meet that boom and now that the bubble has burst the state needs money for the salaries of those new employees. Where can the state get it??


Consumer taxes are a last resort to feed hungry governments at the expense of the majority of the population who are barely surviving. This is wrong because it is a cruel way of making taxpayers of those with small incomes. The fairest way for the government to support itself is by reducing the salaries of overpaid employees and laying off those that are not needed. But it is easier for politicians to bully the poor and weak so the cruel consumer taxes will soon be put into force. The outcome will be billions bled from the pockets of the most needy and poverty increased to a new level.
12:24 AM on 12/24/2008
My husband's business is the best it's ever been. He's a clinical psychologist who has been trained in dealing with money issues. He is booked 3 months in advance and he has to turn people away. It is the same with many of his colleagues. Money is the gateway into one's issues. As a nation we have elected addicts and it is a reflection of ourselves. (United States-money addiction-gambling-flipping houses-stock market, Clinton-sex addict, Bush-alcoholic) I feel hopeful that we have finally elected a president who is not addicted. He is a reflection of where we want to be and where we are going. This is good!
This user has chosen to opt out of the Badges program
03:12 AM on 12/22/2008
Who out there thought we could ship all of our manufacturing jobs overseas and still have a country? Republicans.
08:22 PM on 12/22/2008
And Walton family and Wal-Mart.

Know any politicians from Arkansas who supported THEM?
HUFFPOST SUPER USER
Samshade77
08:43 AM on 12/23/2008
REP & DEMS
10:24 AM on 12/20/2008
I'm an independent contractor whose primary contract is for a rental partnership. Half of the rental units are empty at this time. One of my paychecks has bounced. My contract renews in January. Am I scared? Bet your tush.
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HUFFPOST SUPER USER
medicontheedge
big loud broad
05:24 AM on 12/20/2008
remember the line in that stallone/bullock movie where she says " all the restaurants are taco bells." it's like that.
02:29 AM on 12/20/2008
While I am certain there are many businesses that are suffering, thus lay-offs, reducing hours and benefits is a legitimate move. However, I suspect there will be an equal number of organizations that are still doing relatively OK but will use this situation as an excuse to further transfer risk to their employees.
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RJII
Self Sustainability is the Future
05:24 PM on 12/20/2008
I'm not sure the number is near equal. all econ indicators suggest otherwise. But I agree there are many louses in the mix.
This user has chosen to opt out of the Badges program
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dadw5boys
Disabled Vietnam Vet
12:07 AM on 12/20/2008
NOW IS THE TIME!

IF YOU HAVE AN IDEA BUSINESS THAT WOULD EMPLOY A LOT OF PEOPLE FOR ABOUT A YEAR.

NOW IS THE TIME TO HEAD TO THE BANKS FOR SMALL BUSINESS LOANS AND STATE INVESTMENTS.

NOW IS THE TIME !
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Kache
Citizens, Unite!
07:56 PM on 12/20/2008
Got It!!

I employ people to loosen bolts on the bridge during the day - you employ people to tighten bolts on the bridge at night. I get federal SBA financing, you get it through the state, no one will catch on.

I sure hope Mr. O has a better plan......
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HUFFPOST SUPER USER
MFI-Miami
11:21 PM on 12/19/2008
I guess I'm one of the lucky few. My business is expanding. I'm expecting to increase my company by nearly 400% by June1st. It helps being in a business that's in demand right now. Timing and location are everything.
06:45 PM on 12/20/2008
I suspect you and your company are also living within your means.
Not something a lot of people and companies have been doing.
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HUFFPOST SUPER USER
legalgirl
Just a legal girl on a mission for the truth
10:46 PM on 12/19/2008
My small law firm of 10 employees has lost two employees by attrition (they left for their own reasons) and we won't replace them. Thus, the extra work is done by those still there. Also, we're a sub-tenant of a large law firm. The large firm has had two major layoffs and has taken an entire floor for subletting. I think they laid off 40 this year; NY office was even worse. It reminds me of the 1991 recession.
10:00 PM on 12/19/2008
"We have before us the opportunity to forge for ourselves and for future generations a new world order, a world where the rule of law, not the rule of the jungle, governs the conduct of nations. When we are successful, and we will be, we have a real chance at this new world order, ....."

President George H. W. Bush 9/11/1991
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RJII
Self Sustainability is the Future
10:59 PM on 12/19/2008
wow. what did he mean by jungle? i don't like this new world order.
09:12 PM on 12/19/2008
I;m a 30 yr medical professional (part time/per diem) whose hrs have been cut in the last 2 mos.....I never thought our profession would feel it, but we are. Hubby sweating it out everyday as his job in research @ stake. Thanks, George & Dick,. Merry Christmas.
09:01 PM on 12/19/2008
Before Bush I had never been laid off. IN fact in my 35 working years I have never been laid off until now. After almost nine years with a very stable company their customers finally shifted enough business off-shore that we were given the "thanks for a good job" speech.
This being my first time and in as bad an economy as this is I am still saying, what the hell just happened. The toughest part was telling my wife. We had talked about work the week before and it sounded like my position was solid.
06:48 PM on 12/20/2008
Obama has stated that he wants to give tax breaks to companies who do not "off shore".
Let's hope that he follows through with that promice.
01:49 PM on 12/22/2008
Hey, I feel for you - but throw in computers doing work people used to do - PLUS offshoring - well, there you go - people losing jobs left and right.
This user has chosen to opt out of the Badges program
09:01 PM on 12/19/2008
Around these parts, there are countless examples of declining times. Illegals and other Mexicans are going back to Mexico because there is no work (nor unemplyment benefits) here while the cost of living is much greater here than in Mexico.
I go to a bankruptcy auction yesterday. The ersewhile warehouse manager tells me that he has looked all over for a job. He says that 26 years down the drain has left him very concerned. the auctioned products went for depression era prices.
My own business is down 50 %. My friend's busines is down as much and his two employees are wondering how long they can hang on.
Money is drying up. People who were living comfortably on borrowed money are suddenly saddled with enormous debt and no sources of borrowing. Worst yet, those who have money are not spending either.
My baker's business has picked up during this holiday season. Why? He speculates that people are staying home to entertain or celebrate to save money, therefore, buying more bakery items.
Even the drug dealers appear to be on the skids. Night time traffic is virtually non-existent between twelve midnight and 5:00 a.m. In boom times its hard to sleep between those hours for the commotion and gun shots.
Now, even the weather is conspiring against us.
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HUFFPOST SUPER USER
doctordoubt
It is never too late to try.
07:58 PM on 12/19/2008
I run a small business, a repair service, and the last two years have been my worst in 18. I always thought my business was recession proof, however, not any more. In good times, people would go on vacation, come home and make the needed repairs. In bad times, they couldn't go on vacation, but they could at least make the needed repairs. Now, people are scared, and the cost of a basic repair is the same as a tank of gas. Not a difficult choice. At this point, it's a matter of trying to make ends meet, pay the bills, and still have enough to make the needed repairs. Not a good situation.
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Erdgeist
per omnia extrema
07:33 PM on 12/19/2008
The Buddha said that poverty is due to the mal-distribution of wealth. We have been doing it for over 30 years where the rich get richer and the poor get poorer.