Have You Even Tried It?

Almost all wine and food matching occurs in the fertile imagination of usually well-meaning and earnest wine and food enthusiasts and professionals. There is also some specter of "wine and food disasters" looming that can befall the poor, unsuspecting consumer if they make the mistake...

Individual sensory sensitivity manifested in strange ways.

My research colleague, Dr. Virginia Utermohlen MD, and I are proposing that the range and intensity of sensations we experience varies, often dramatically, from one person to the next and these individual differences play an important role in determining individual wine preferences....

I love the adage, "If I ask you what time it is don't tell me how the watch works." And I confess that I am as guilty as any wine expert for launching into a lesson on history, geology and fermentation sciences when asked the simple question, "What would be...

Wine consumers come in all shapes, sizes, gender, adult age and socio-economic groups. Wines come in many colors, flavors, styles and price points. Long term growth, expansion of production in emerging regions, acceptance of overlooked-but-traditional and new wine types and a general better health prognosis for the wine industry will...

If you are reading this I apparently got your attention. The intention of this post is to help people get past the incorrect conclusions drawn by many people about my work.

Seems that if I am to infer the wine industry might be better off learning more about consumers...

Wine consumers are a curious lot and wine experts are even curiouser. What do people really want fer christsake? Why do they like the wines they like, and why don't we all agree on what is, or isn't, quality and value? Pretty simple, really -- we are all different. The...

There are many positive factors that have parlayed wine into the adult beverage most associated with good taste, sophistication and style. Wine quality, at all price levels, has improved dramatically. The range of wine types and styles available today is complete enough to satisfy every possible consumer preference and pocketbook....

The intention of this article is to explore one of the commonly held conventions about wine enjoyment and the notion of "sophisticated" wine consumers. The exploratory aspect of this piece includes looking at the meaning of the term "sophisticated" and then asking the question, "Is this the direction the wine...

"Welcome to our event - would you like to learn about your taste sensitivity and how it affects your wine preferences?"

Imagine showing up at a wine event and you are met by someone who asks you a simple set of questions that helps you discover your Taste Sensitivity Quotient...

My first post here is a reprint of a recent study of wine consumers I have been working on over the past year. Just so you know, I love ALL wine consumers and my research is directed towards the physiological and psychological factors that give us each our personal opinions...