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Tim Hanni
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Tim Hanni MW is the one of the first two Americans to earn the title Master of Wine and has been professionally involved with food and wine for over thirty-five years. He is the CEO of the Napa Seasoning Company LLC, Managing Partner of Diversity Wine Awards LLC and a founding partner of WineQuest LLC. An addition to being an internationally recognized wine expert and professionally trained chef, Tim is also involved in cutting-edge research of how humans experience and interpret sensations. His focus is in the area of wine and food and exploring ways in which this research can be applied to creating and improving wine and food related education, products and services. He is recognized as a leader in developing and executing unique education and marketing strategies for wine and food companies and companies in the hospitality industry.

In 1990 Hanni successfully completed the Master of Wine examination in London, England becoming one of the first of two resident Americans ever to achieve what is regarded as the highest accolade in the international wine industry. Hanni is also a Certified Wine Educator in the Society of Wine Educators. He trained and worked as a professional Executive Chef, and has also been involved in the retail, importing, brokering and production end of fine wines and gourmet foods.

Hanni has a unique perspective and passionate curiosity in the worlds of food, wine and sensory sciences. He is known for his modern and innovative approach for creating consumer-centric education programs, products and services. His techniques for creating easy to use wine lists, including the invention of the Progressive Wine List format, and retail wine programs are combined with tried and tested culinary philosophies on “balancing” food and wine flavors and are employed by thousands of restaurants and hotel outlets around the world. His work in the sensory and culinary fields led to the development of Napa Seasoning Company’s unique new product, Vignon™, the first Flavor Balancing Seasoning design to make food delicious while eliminating unpleasant wine and food interactions.

Tim is a frequent keynote speaker, combining a sense of humor with first class presentation skills and an intimate knowledge of wines and international cuisines while making the enjoyment of wine and food much more accessible. He also plays guitar in a rock, rhythm and blues band with his wife, Kate.

"What Tim Hanni is proposing … represents a quantum leap forward for globally expanding the enjoyment of wine and food. (The) message is easy to grasp, empowering and useful to anyone who is the least bit curious about wine, and … stands to revolutionize the wine industry." Robert Mondavi

Blog Entries by Tim Hanni

Wine, Food and the Fertile Imagination of Experts

Posted September 2, 2011 | 11:06:10 (EST)

Have You Even Tried It?

Almost all wine and food matching occurs in the fertile imagination of usually well-meaning and earnest wine and food enthusiasts and professionals. There is also some specter of "wine and food disasters" looming that can befall the poor, unsuspecting consumer if they make the mistake...

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How (or if) You Wear Underwear May Provide Insights to Wine Preferences

Posted April 11, 2011 | 23:17:00 (EST)

Individual sensory sensitivity manifested in strange ways.

My research colleague, Dr. Virginia Utermohlen MD, and I are proposing that the range and intensity of sensations we experience varies, often dramatically, from one person to the next and these individual differences play an important role in determining individual wine preferences....

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Prediction: 2011 to Become the "Year of the Wine Consumer"

Posted January 7, 2011 | 13:46:50 (EST)

I love the adage, "If I ask you what time it is don't tell me how the watch works." And I confess that I am as guilty as any wine expert for launching into a lesson on history, geology and fermentation sciences when asked the simple question, "What would be...

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Celebrate Consumer Diversity for a Healthier, More Diverse Wine Industry

Posted December 30, 2010 | 23:18:03 (EST)

Wine consumers come in all shapes, sizes, gender, adult age and socio-economic groups. Wines come in many colors, flavors, styles and price points. Long term growth, expansion of production in emerging regions, acceptance of overlooked-but-traditional and new wine types and a general better health prognosis for the wine industry will...

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Top Expert Declares Wines Should Be Cheap, Homogenized, Lifeless Commodities!

Posted December 13, 2010 | 11:28:22 (EST)

If you are reading this I apparently got your attention. The intention of this post is to help people get past the incorrect conclusions drawn by many people about my work.

Seems that if I am to infer the wine industry might be better off learning more about consumers...

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When it Comes to Wine, Confidence Means Consumption

Posted December 7, 2010 | 19:23:10 (EST)

Wine consumers are a curious lot and wine experts are even curiouser. What do people really want fer christsake? Why do they like the wines they like, and why don't we all agree on what is, or isn't, quality and value? Pretty simple, really -- we are all different. The...

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A Challenge to the Wine Industry

Posted November 18, 2010 | 15:11:21 (EST)

There are many positive factors that have parlayed wine into the adult beverage most associated with good taste, sophistication and style. Wine quality, at all price levels, has improved dramatically. The range of wine types and styles available today is complete enough to satisfy every possible consumer preference and pocketbook....

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Perversion, Corruption and Wine Appreciation

Posted November 15, 2010 | 14:18:00 (EST)

The intention of this article is to explore one of the commonly held conventions about wine enjoyment and the notion of "sophisticated" wine consumers. The exploratory aspect of this piece includes looking at the meaning of the term "sophisticated" and then asking the question, "Is this the direction the wine...

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Consumer Friendly Wine Events and Dinners

Posted November 4, 2010 | 13:09:22 (EST)

"Welcome to our event - would you like to learn about your taste sensitivity and how it affects your wine preferences?"

Imagine showing up at a wine event and you are met by someone who asks you a simple set of questions that helps you discover your Taste Sensitivity Quotient...

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Wine Industry Owes Sweet Wine Drinkers a Huge Apology

Posted October 22, 2010 | 19:52:06 (EST)

My first post here is a reprint of a recent study of wine consumers I have been working on over the past year. Just so you know, I love ALL wine consumers and my research is directed towards the physiological and psychological factors that give us each our personal opinions...

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