"Welcome to our event - would you like to learn about your taste sensitivity and how it affects your wine preferences?"
Imagine showing up at a wine event and you are met by someone who asks you a simple set of questions that helps you discover your Taste Sensitivity Quotient (TasteSQ) to determine if you are a Sweet, Hyper-sensitive, Sensitive or Tolerant taster. The wines are then set up in the room grouped by flavor categories: Sweet, Delicate, Smooth and Intense providing a means for the guests to zero in on the wines you are most likely to adore.
A similar format is used to add a new dimension to a wine dinner: a minimum of four wines are offered simultaneously across the range of flavor categories: sweet, delicate, smooth and intense. The wines are poured at the beginning of the meal and served with every course. This allows the guest to try them all and determine which they like best, not fearing the one they love will be whisked away at the end of a course. Tolerant tasters who love intense red wine are free to dive right in, sweet wine lovers get to enjoy their sweet wine throughout the meal and everyone gets to explore any or all of the wines with every dish.
Here are a few things we have discovered over the past 3 years of adding the TasteSQ dimension to different tastings and dinners:
Discovering something about yourself, and others, is always a great way to engage people and to generate conversations and camaraderie. The dynamics at a dinner table when everyone is wearing their TasteSQ badge is lively, inclusive and provides a fun topic for lively discussion. For more information on setting up an event go to www.timhanni.com or e-mail me directly: Tim Hanni
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